Technology AdTheorent Recognized as Leading Innovator in Frost Radar Featuring Demand-Side Platforms PR Newswire Jan 31, 2024 Frost & Sullivan selected and evaluated the top 13 Demand-Side Platforms to determine leaders for the Frost Radar AdTheorent Holding Company,…
Technology AdTech Predictions: What’s In Store For 2024 Kristen Friesen Jan 30, 2024 With Google's latest announcement shaking up the industry once again, publishers looking to reclaim control of their audiences, and new channels…
Technology PubMatic Elevates Robin Steinberg to Drive Demand in North America GlobeNewswire Jan 30, 2024 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that Robin Steinberg, formerly Vice…
Technology Mourning The Third-party Cookie: Five Stages Of Grief Michael Lamb Jan 22, 2024 In the mid-1990s, third-party cookies became a popular tool among digital marketers. Although originally designed to recognize a user returning to a…
Machine Learning Fiverr Announces New Cohort for Future Collective Business Accelerator Business Wire Jan 18, 2024 The company is partnering with 1863 Ventures on programming for the fellowship and doubling the number of accepted fellows for this year’s cohort.…
Technology Annual Marigold Global Consumer Trends Index Reveals Brands Must Prioritize Privacy for Customer… AIT News Desk Jan 16, 2024 The Report Finds that 63% of Consumers Lack Trust in Social Media Advertising, Signaling a Greater Opportunity to Double Down on Proven Communication…
Native and Programmatic Advertising AdTech Operations will Explode: The Linear-to-Digital Migration Will Accelerate in 2024 David Solomon Jan 12, 2024 As the advertising technology or adtech operations landscape continues to evolve, perhaps as profoundly this year as in any, we have taken stock of…
Technology Gamurs Group Announces Gamurs Pulse Powered by ArcSpan AMS PRNewswire Jan 11, 2024 GAMURS Pulse powered by ArcSpan AMS is a customized first-party audience data monetization platform that gives GAMURS' the ability to target and…
Gaming AI in Gaming Predictions for 2024: Featuring Industry Experts from AppLovin, Adjust and Wurl Sudipto Ghosh Dec 26, 2023 The use of AI in gaming is not a new development. For a few years now, the global gaming industry has been using AI tools to create exhilarating…
Technology DoubleVerify Launches First-of-its-Kind Global Attention Benchmark Report Business Wire Dec 19, 2023 DV shares key industry attention trends across global regions and industry verticals, with Media & Sports, Health & Pharma, and Education…