Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada. In this…

Research conducted by Pixalate found that over 1.5MM apps listed in the Google Play and Apple App stores haven't been updated in over two years…

Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to…

New industry offering provides distributors with the backend technology needed to seamlessly drive scale Comcast is the first TV distributor to use…

90% of U.S. Streaming Consumers Prefer Streaming Over Traditional TV Integral Ad Science, a global leader in digital media quality, released new…

EDO, Inc., a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising…

Escalated.io announced it has launched Anti-Malvertising & IVT for Datorama on Salesforce AppExchange, empowering customers to track the impact of…

Adtech startup Sharethrough has announced the appointment of Ben Skinazi to the company’s first Chief Marketing Officer (CMO). Ben Skinazi will be…

DV is first to earn this accreditation for YouTube video viewability via Google’s Ads Data Hub DoubleVerify (“DV”), a leading software platform for…

Experienced Digital Marketing Executive Will Lead All Marketing for Company’s Digital Division, with a Special Focus on Accelerating the Company’s…