New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights,…

Invoca Cements Its Position as the Category Leader, Also Earning “Best Relationship” and “Momentum Leader” Recognition From G2 Invoca, the leader in…

According to the Report "SAS Places Analytics at the Heart of Marketing" Using cobbled-together marketing stacks from multiple vendors often leaves…

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P’s of the Marketing Mix …

Jaymie Scotto & Associates (JSA), the preeminent provider of Public Relations (PR), Marketing and Event Planning for the tech and telecom…

Given the “hype” in the AI space, most companies are looking at AI to deflect or automate conversations in their contact center. How do you prepare…

CaliberMind, the leading B2B marketing analytics and attribution solution, announced today at the Flip My Funnel conference the public release of its…

New Marketing Dashboards Will Help Marketers Better Measure, Understand, and Optimize Marketing's Impact on Revenue InsightSquared, the leading…

As a martech enthusiast, I can vouch that there are hardly any marketers or sales professionals today, who are not incorporating…

A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted…