Video AiThority Interview with Nick Cicero, VP Strategy at Conviva Sudipto Ghosh Apr 28, 2021 Please tell us about your role and the team / technology you handle at the company. How did you arrive at Conviva? My role as VP of Strategy sits…
Native and Programmatic Advertising Instreamatic Raises $6.1 Million Series a to Scale Interactive Voice Advertising AIT News Desk Apr 27, 2021 Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round,…
Analytics AiThority Interview with Alon Leibovich, Co-Founder and CEO at BrandTotal Sudipto Ghosh Apr 25, 2021 Hi Alon, please tell us about your role and the team/technology you handle at BrandTotal. Sure! I am the CEO and co-founder at BrandTotal. After…
Native and Programmatic Advertising AiThority Interview with David Olesnevich, Head of Product – IBM Watson Advertising at IBM Sudipto Ghosh Apr 22, 2021 Hi David, please tell us about your current role and the team. Technology you handle at IBM. I currently sit as the Head of Product for IBM Watson…
Native and Programmatic Advertising Kelly Abcarian to Helm Measurement & Impact Group for NBCUniversal Advertising &… AIT News Desk Apr 21, 2021 An Industry-Renowned Advanced Advertising Leader, Abcarian Joins NBCUniversal to Accelerate the Company's Investment and Development in…
Martech Zeotap Builds Momentum as Marketing Industry Shifts Away From Cookies AIT News Desk Apr 20, 2021 Reports 126% ARR Growth in 2020, Fills Key Executive Leadership Positions, Signs New Customers Zeotap, the Customer Intelligence Platform (CIP), has…
IT and DevOps Comscore Announces New Agreement with Sun Broadcasting for Local Television Measurement AIT News Desk Apr 19, 2021 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new agreement to provide Sun Broadcasting…
Native and Programmatic Advertising Ads and Content Experience Influence Audience Engagement with Dynamic Media Platforms Sudipto Ghosh Apr 19, 2021 Advertisers are constantly looking for ways to amp up 'Audience Engagement' to drive brand awareness. The pandemic has opened up new channels of…
Native and Programmatic Advertising IAB Internet Advertising Revenue Report For 2020 Shows 12.2% Increase In Digital Advertising,… AIT News Desk Apr 19, 2021 As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous…
Technology Don’t Let SPO Distract You: Trust Is the Real Optimizer Jeff Wayne Apr 19, 2021 Digital advertisers are still trying to unravel the chaos caused when header bidding reshaped the programmatic advertising industry, creating an…