Native and Programmatic Advertising BeOp Launches In U.S. to Help Brands Navigate Cookieless Advertising AIT News Desk Mar 31, 2021 The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy…
AIT Featured Posts Shoppable Social Media is the Future of E-commerce Sudipto Ghosh Mar 30, 2021 The e-commerce industry is one of the fastest-growing marketplaces, bustling with new funding and M&A news. Social Commerce is enabling e-commerce…
IT and DevOps Linktree Raises $45 Million to Connect People Directly With the Creators and Brands They Love AIT News Desk Mar 28, 2021 Series B round led by Index Ventures and Coatue to boost social commerce offering Linktree, the market-leading linking platform, has raised $45…
Native and Programmatic Advertising Socialbakers Reveals Major Shifts in Digital Ad Trends During 2020 as Digital Transformation Became… AIT News Desk Mar 25, 2021 Facebook ad reach jumped 96% in North America and 30% globally, with year over year comparisons showing ad spend will likely continue to climb into…
Native and Programmatic Advertising Mediavine Launch of Native Ads Generates More Than Four Times the User Engagement AIT News Desk Mar 24, 2021 Conversion From Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management…
Martech Sellforte Raises €4 Million Funding to Bring Science to Marketing AIT News Desk Mar 23, 2021 After growing threefold in the past 12 months, funding from Sonae IM, Bonnier Ventures, and Icebreaker.vc will further accelerate Sellforte’s…
Analytics AiThority Interview with Jonathan Yaffe, CEO and Co-Founder at AnyRoad Sudipto Ghosh Mar 16, 2021 Please tell us about your role and the team you handle at AnyRoad. My name is Jonathan Yaffe, co-founder and CEO of AnyRoad. While working at Red…
Martech LiveXLive’s PodcastOne Inks Deal With Laylo For Direct To Consumer Drop Marketing AIT News Desk Mar 12, 2021 Drop Notification Program Drives Podcast Listener Engagement, Subscribers and Audience Connecting Fans and Content Creators Through the LiveXLive…
Martech AiThority Interview with Rebecca Biestman, CMO at Reputation Sudipto Ghosh Mar 12, 2021 Hi Rebecca, please tell us about your current role and how you arrived at Reputation. Thanks for having me, Sudipto. I joined Reputation as CMO in…
Challenges Cheetah Digital Study Finds Consumers Uncomfortable With Cookie-Fueled Ads AIT News Desk Mar 11, 2021 In partnership with eConsultancy, “Digital Consumer Trends Index 2021” uncovers consumer expectations of brands Cheetah Digital, a…