IT and DevOps New survey points to streaming subscription fatigue among U.S. consumers AIT News Desk Jan 7, 2020 The majority of Americans (59 percent) are not willing to pay more than $20 a month for streaming TV services, according to a recent survey of more…
Video RhythmOne Launches Self-Serve Tools for Premium Publishers to Activate Programmatic Deals Across… AIT News Desk Jan 7, 2020 New Partner Hub provides an intuitive dashboard and streamlined workflow, helping publishers maximize revenue potential while benefiting from reduced…
Guest Authors Predictions of AI AdTech in 2020 Daniel Winterstein Jan 7, 2020 2020: a new decade is dawning. The last ten years in Advertising Technology (AdTech) have been nothing short of revolutionary. Digital advertising…
Analytics Project OAR Rolls Out Technologies in Market as Media Companies Gear up to Showcase Dynamic Ad… AIT News Desk Jan 6, 2020 With Consensus on Technical and Measurement Specifications, Software Updates Are Heading for VIZIO’s Smart TV Footprint, Major Ad Engine Integrations…
Mobile Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program AIT News Desk Jan 6, 2020 Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is…
Video Catch&Release Offers Viable Revenue Stream for Digital Creators AIT News Desk Dec 23, 2019 Leading Technology Platform for Curating and Licensing User-Generated Content for Commercial Advertising Officially Launches Its Content Contributor…
AIT Featured Posts Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses Sudipto Ghosh Dec 20, 2019 Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a…
Machine Learning AdTheorent’s Dining Trends Report Examines Role of Mobile in the Dining Journey, Visitation Drivers… AIT News Desk Dec 19, 2019 The AdTheorent/Harris Poll Consumer Survey Data Shows 70% of Consumers Use Their Mobile Device During QSR/FCR Food Purchasing Journey; Mobile Ads are…
Guest Authors Mobile Advertising Needs More Than Just 5G Michael Korsunsky Dec 19, 2019 The mobile advertising market is booming – it’s expected to account for 43% of all media ad spend next year – and brands are actively trying to reach…
Analytics Neustar Adds Industry Experts to Marketing Solutions Business Unit AIT News Desk Dec 6, 2019 Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in…