Guardian and Atidot Partner to Create New Insurance Models and Customer Experiences Using Artificial Intelligence and Predictive Analytics

The Guardian Life Insurance Company of America (Guardian Life) announced it has entered into a joint venture with the AI and predictive analytics innovators at Atidot. The collaboration is focused on creating a platform that deploys artificial intelligence and machine learning to power data driven decision-making that helps make insurance products and services easier for consumers to understand and buy.

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“Guardian and Atidot, working together, are uniquely positioned to bring 160 years of experience and underwriting knowledge together with the most modern technology to create new opportunities for consumers, our policyholders and our agents,” said Tom Olds, SVP and Head of Enterprise Data Analytics at Guardian Life. “Bringing the power of these tools to consumers and our colleagues that work on their behalf has significant potential for improving service and satisfaction.”

While the platform will streamline service for customers that own or seek uncomplicated insurance solutions, the focus is on using the most advanced data analytic techniques available to simplify and accelerate processes like development, underwriting, marketing and distribution. The team looks to leap forward in responding quickly to consumer needs and making complex insurance and financial products less cumbersome to buy and sell.

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“The opportunity to work so closely with Guardian Life to provide a new, personalized experience to their customers is truly exciting,” Says Dror Katzav, Atidot’s CEO and Co-Founder.

The venture will create a customer-centric platform to serve all consumers better– from those that want a completely digital buying experience to those who seek knowledge and guidance from a financial professional. The venture will be led by Mr. Katzav and supported by a dedicated team from Atidot and Guardian, as well as new hires with expertise in artificial intelligence, machine learning and data science.

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