Yext Adds Amazon Alexa to Knowledge Network to Boost Voice Search Adoption
Businesses Can Now Feed Their Digital Knowledge Directly to Amazon Alexa Via the Yext Knowledge Engine
Yext, a leader in Digital Knowledge Management (DKM), announced a global integration with Amazon to give businesses control over the answers Alexa provides about them. With this new relationship, consumers using Amazon Alexa for voice search can receive the most up-to-date facts about businesses—locations, contact information, hours of operation, and more—straight from the source: the business itself.
Thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.
At the time of this announcement, Howard Lerman, founder and CEO of Yext, said, “Today is a quantum leap forward in Yext’s mission to give businesses control over their digital knowledge and provide consumers with perfect information everywhere.”
— Yext (@yext) July 25, 2018
Howard added, “Amazon has changed the world with its innovative, market-leading voice-enabled devices, the Amazon Echo family of smart speakers, and the Alexa voice service. Now, the tens of millions of consumers who ask Alexa questions can get authoritative answers from the business itself with the Yext Knowledge Engine.”
“Amazon’s innovations have driven consumer adoption of voice search exponentially,” said Marc Ferrentino, Chief Strategy Officer of Yext.
Marc added, “As a result, businesses must align their brand content to answer specific questions posed by consumers using natural language. With Yext, they can do just that—so that consumers who rely on Alexa can receive the most up-to-date knowledge about their business when and where it matters.”
Yext customers will find Alexa in the Yext Knowledge Network (formerly the Yext PowerListings® Network), and their digital knowledge will sync automatically.
Currently, Yext is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action.