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New Prediction: ChatGPT Content Would Flood Social Media Platforms

ChatGPT is trending and you have to give it to the marketers who are among the foremost users of this generative AI tool. From crafting customer-centric emails to pitching brand stories on social media, ChatGPT can truly become the most important invention for marketing teams. Social media marketing, in particular, is witnessing mammoth number of ChatGPT applications where AI integration makes every post effective and ROI-driven. To prove this point, Coosto has predicted their ChatGPT integration will create 90% of all social posts.

Recently, Coosto launched an integration with ChatGPT for social media marketers. They expect 90% of all social media posts from Coosto users to be created using this AI integration. This integration from Coosto would allow their users to produce fully-automated content linked to their brand and relevant market trends. The ChatGPT Content Generator takes into account factors such as message length per platform, tone of voice, market trends, language, and sentiment.

How to use ChatGPT for Social Media

There are as many social media applications using ChatGPT as social media marketers. Everyone can develop a unique social media post using the generative AI tool. Here are the top ways that ChatGPT could become your go-to marketing tool for targeting social media audiences and followers.

ChatGPT for Social Media Monitoring

If you are targeting a wide range of age-groups in your social media community, ChatGPT can be used to do it for you. You can create demography-driven social media posts and outreach campaigns to drive more value to your prospects and followers. By combining your first party data from CDPs and CRMs, you can generate customer-centric posts that resonate better with the audience from specific age-groups. From identifying their social media conversations to describing their conversations, ChatGPT can turn your social media efforts into a powerful communication channel.

ChatGPT for Lead Generation

Trying to generate leads for your business? Try ChatGPT with social media integrations. Companies like Salesforce and HubSpot are offering integrations with ChatGPT to connect with CRM database. This bring automation within the reach of every marketer who want to build a conversational communication channel with leads and existing customers. There are many examples of ChatGPT’s role in generating MQLs and SQLs, but we found this resource to be most useful.

Writing Ad Copies 

Humans could make way for AI tools when it comes to copy writing assignments in social media. Not only is ChatGPT more effective in building brand-focused copies, but also quicker. According to Zapier, generative AI tools like ChatGPT can act as your best content writing tool, and this allows you to brainstorm more ideas now than ever before. Which means, you could be writing and experimenting with hundreds of ad copies before you could use them for a marketing campaign.

Caption generation

Not long ago, social media marketing was considered a “good to have” strategy. In the last 10 years, things have changed dramatically for social media marketing teams, particularly with creating engaging content and meta descriptions for Instagram, Twitter, Facebook, LinkedIn, TikTok, Snap and others. Today, it is impossible to keep social media marketing away from the crux of any B2B or B2C marketing plan.

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Having ChatGPT as a caption generation tool can greatly reduce the brand friction and give you a solid foundation for amplified content reach across all marketing channels. You could be generating captions in English and other language using translation tools.

Have Videos, make Stories

Generative AI tools can do so much more than just convert texts into chats. When integrated with other generative tools such as Image-to-text convertor, text-to-video convertor, etc, you can be storyboarding with so many ideas at the same time. We all know the power of videos. For engaging videos specifically created for social media audience, ChatGPT users can use this platform effectively. No video production cost, no overhead marketing spinoffs. Total value, delivered with each campaign.

Moreover, you have full control on the outcomes– something that every marketing team loves to own in their campaigns.

Tests have shown that automated content production is done in a fraction of the time compared to conventional content creation. In some cases, it was reported to be up to 98% faster, while maintaining quality.

The AI Content Generator is designed to support content creators instead of taking over their jobs. The level of input largely determines the quality of the automatically generated social media copy.

”Our background in AI made us embrace various AI models for several years. We have been following initiatives such as Open AI for quite some time, and it makes sense for us to work together in the world we operate in”, says CEO Toine Verheul.

Toine added, ”There are also dissenting voices around the use of AI, and we think that is actually positive. We need discussion for further development in the right direction”, Verheul adds. ”At Coosto, we see AI as a helpful tool for our customers, but the customer always remains in control.’

Coosto’s AI Content Generator is as of now available for Coosto customers and can be tested for free by interested parties.

[To share your insights with us, please write to sghosh@martechseries.com]

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