Exclaimer Acquires Customer Thermometer to Bring Real-Time Customer Feedback to its Global Corporate Email Signature Platform
The Acquisition Makes the Company the Only Email Signature Solution to Integrate With Feedback Service
Exclaimer Group announces the acquisition of Customer Thermometer, the award-winning survey platform focused on real-time, actionable feedback from customers and employees. Exclaimer, being a leading signature management platform, plans to extend their marketplace scope by adding additional services with this acquisition.
Customer Thermometer is known for the 1-click surveys, which provided a total view of customer satisfaction in the customer life cycle and focused on customer feedback and service.
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The transaction would benefit organisations in gaining a real time customer feedback on an individual and brief level, where they can analyse and monitor corporate customer interaction. this changed the picture drastically, where previously companies had to depend on limited and irregular customer data.
Exclaimer is now the only email signature solution that offers an ‘out-of-the-box’ integration with Customer Thermometer. The fully rounded feature-set provides the following benefits:
- Easy integration of surveys in emails, a ‘drag and drop’ interface, and quick deployment throughout an organisation. This allows a far greater survey reach for a true picture of overall company performance
- Universally applied surveys to all corporate email through the server-side deployment of signature templates
- Enriched reporting and more granular insights on survey outcomes are made possible due to directory data integration
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Customer Thermometer offers real time and problem identification making it easier to resolve them and maintain a considerable level of customer retention. The transaction with Exclaimer will also add up to their company insights; the employee engagement tracking is possible with Exclaimer Cloud’s ability to target intra-company messages.
Commenting on the acquisition, Heath Davies, CEO Exclaimer, says: “This acquisition will allow business customers to get increased value from every email they send. We are on a journey to give our customers a greater benefit from business’ most ubiquitous communication tool, email. Ultimately, we’re helping customers re-imagine the potential they have within email today.”
Lindsay Willott, Founder, Customer Thermometer comments: “We are seeing an ever-greater shift towards customer experience across sectors, as businesses rapidly come to understand how critical it is to both lifetime value and reputation management. We are delighted to join the Exclaimer team at this most exciting of times. This partnership gives email users the world over the opportunity to get superb insight and feedback from existing customer touchpoints.” GP Bullhound acted as the financial advisor to Customer Thermometer.
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