TOPdesk Receives TrustRadius TRUE Program Certification
Enterprise service management company, TOPdesk, certified as a TRUE software vendor, committed to ethical review management
TOPdesk, a leading provider of enterprise service management solutions, is honored to announce that TrustRadius has recognized TOPdesk with its new TRUE certification designation. As the most trusted review site in the business technology industry, TrustRadius maintains an ongoing commitment to providing the highest quality, detailed and unbiased reviews to help buyers make the best decisions regarding which products to buy.
TrustRadius’ TRUE certification is an expansion of that effort. TRUE certification recognizes technology vendors that are: Transparent, Responsive, Unbiased, and Ethical.
TOPdesk has been certified TRUE for “going above and beyond to manage customer reviews according to the highest industry standards.”
To qualify for TRUE, TOPdesk commits to the following:
- Provide equal opportunity for product users to share honest feedback in reviews
- Disclose how they source reviews and how incentives are used
- Read all published reviews and responds when necessary
- Represent review content accurately in sales and marketing materials
- Disclose the use of intent data for marketing purposes
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As consumers decreasingly trust online reviews, TRUE certification is designed to add an additional layer of assurance for the discerning buyer and allows vendors to display proof of their values at critical moments in the buyer’s journey. Through the program, TrustRadius vets all reviews through a rigorous quality control process built on technological and human innovation.
As the first initiative of its kind, TrustRadius’ TRUE certification recognizes vendors that commit to transparency in all aspects of the review process. TRUE builds trust between buyers and vendors and incentivizes greater transparency in the industry as a whole, creating a true win-win in the marketplace.
“At TOPdesk, we agree that transparency matters now more than ever before, and should be part of all that we do,” says Ruben Franzen, president of TOPdesk US. “We’re honored to receive the TRUE certification because it proves that we’re focused on serving our customers in the best, most transparent manner possible.
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“We remain committed to hearing the customer’s voice in ways that are authentic and ethical,” Franzen adds. “We’re honored and proud to join TrustRadius in this news standard of transparency, and for how we engage our customers. Additionally, potential customers who see our TRUE badge, the first in our category, can be assured that TOPdesk is an organization that cares passionately about its customers and how they perceive the service we provide.”
TRUE certification helps organizations differentiate among their peers. Through the TRUE certification, TrustRadius shows which organizations provide buyers with the most invaluable asset available: a single source of truth.