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A3 Previews New Brand at Automate Forward

Starting this spring, multiple associations will come together as one in the Association for Advancing Automation, the leading automation trade association

The Association for Advancing Automation (A3) unveiled its united brand to thousands attending Automate Forward, the premier virtual automation trade show and conference. On April 14, the four A3 associations—the Robotic Industries Association (RIA), AIA (Advanced Vision + Imaging), Motion Control & Motor Association (MCMA) and A3 Mexico—will converge into the Association for Advancing Automation.

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A3, which represents more than 1,100 member companies active in the automation industry, combines nearly 50 years of leadership and strong relationships within the robotics, machine vision, motion control and artificial intelligence communities to create the leading automation trade association. Under the new A3 brand, anyone interested in automation can take full advantage of the new home on —from education to connecting with new customers and suppliers to training to getting started, and more. Additionally, with just one membership, companies looking to maximize their involvement will have access to even more benefits.

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“As the automation industry expanded and evolved, companies worldwide have come to depend upon multiple technologies—not just robots or vision or motion control—to successfully develop and deploy their automation solutions,” said Jeff Burnstein, president of A3. “Merging our associations into one makes it easier for anyone interested in automating their processes to get what we promise them: ongoing education about the automation market and the latest technologies and applications, connections with new customers, and workforce training opportunities. Together, we work to build a better world through automation.”

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