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Agillic Is Gaining a Foothold in the UK and Signs with Leading Manufacturer of Lighting Products


Agillic A/S has signed an agreement with the UK’s leading manufacturer of lighting products. National Lighting joins as the most recent addition to Agillic’s client portfolio confirming the company’s competitiveness and strong potential in the UK market. Agillic was chosen due to its unique ability to create a single customer view and drive in-store traffic through personalised and automated communication

Anouk de Lange, eCommerce & Marketing Head, National Lighting, comments:
‘‘By joining team Agillic we are taking an important step in personalisation through automation. For the past 25 years, we have primarily been focused on offline marketing and we are looking forward to proving the case to our board that omnichannel strategy and execution is the way forward for retailers to survive tomorrow.”

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Jesper Valentin, CEO of Agillic, comments:
“Our main strategic objectives are expansion and internationalisation, and I am very satisfied that we are gaining a further foothold in the important UK market and doing so a bit earlier than forecasted. It is always an act of confidence when a client chooses to sign an agreement with us, and we are very much looking forward to helping National Lighting in achieving their strategic business goals.”

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Mike Weston, Managing Director, Agillic UK, comments:
“It is a great pleasure to be able to welcome National Lighting and we are ready to help them apply a more digital approach and to reap the benefits of personalised marketing communication.”

About National Lightning 
With 25 years’ experience, National Lighting sells lighting products primarily in the B2B space but is now in the process of redefining their business model and selling in the B2C space.

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