Gesa Credit Union Goes Live with Scienaptic’s AI-Powered Credit Decisioning Platform
Early Results Show Steep Increases in Approval Rates and Automation
Leading global AI-powered credit decision platform provider, Scienaptic AI announced that Gesa Credit Union has completed implementation and is now live on its platform. The deployment enables Gesa to make automated, AI-driven, smart credit decisions while enhancing credit access to members. Using Scienaptic’s AI, Gesa automated approvals for more than 50% of auto loan applications, and the approval rate increased by up to 20%. Gesa expects a similar impact for their Visa Card program when it goes live on the platform next month.
“At Gesa, we continue to look for ways to provide the necessary products and services to help our members overcome their financial stressors”
Gesa Credit Union is the second-largest credit union in Washington state, serving over 250,000 members around the world. Gesa has a rich history of providing financial services to Washington state and reflects the early-day credit union motto, “people helping people.” Through Scienaptic’s AI, Gesa continues to add services and products that are convenient, economical and desirable for members.
“At Gesa, we continue to look for ways to provide the necessary products and services to help our members overcome their financial stressors,” said Kevin Willborn, VP of Consumer Lending at Gesa Credit Union. “Deploying Scienaptic’s AI-powered credit decisioning platform is another step of our journey to rethink the customer experience and enhance our credit decisioning capabilities, putting members’ needs first. Scienaptic’s platform is enabling us to auto-approve more than 50% of our vehicle loan applications while increasing overall approvals by 20%. We are confident that in days to come, Scienaptic’s AI will deliver similar business impact for our credit card portfolio.”