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ISG Partners with Rainbird to Help Enterprises Automate Complex Decision-Making

Information Services Group (ISG), a leading global technology research and advisory firm, said its ISG Automation business is partnering with Rainbird, an intelligent automation company, to help enterprises automate complex decision-making by modeling human thought processes.

UK-based Rainbird, through its intelligent automation platform, enables enterprises to codify their decision-making by replicating the process taken by experts to come to a decision. This means automated decisions, based on real human experience and skill, can be scaled quickly and made at speed.

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“Complex decision-making has traditionally been very hard to automate,” says Wayne Butterfield, global head of Intelligent Automation Solutions at ISG. “Simple logic is easy to automate using robotic process automation alone, but it just doesn’t cut it when you need to look at potentially hundreds of different data points to make a decision, which is where Rainbird comes into the mix.

“Rainbird allows enterprises to automate the human part of the decision. This means they can scale decision-making and respond far quicker to customers in a wide range of areas, from approving a loan application or paying out an insurance claim, to advising a patient with COVID-19 symptoms to self-isolate based on current health guidance.”

For example, a healthcare provider might automate the decision-making process to advise a patient on the right procedure to follow based on their individual set of circumstances, following already-established guidelines. Or a financial services provider could use human expertise to codify a decision on whether a transaction is likely to be fraudulent, based on real experience and hundreds of data points.

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“Poor decisions are expensive for enterprises,” says James Loft, chief operating officer of Rainbird. “We build visual models of human thought processes and use those models to automate decision-making. That means clients can make better decisions around 100 times faster than a person could do alone, and with 25 percent greater accuracy, enabling them to scale intelligent decision-making.”

ISG Automation’s alliance with Rainbird is in line with its strategy of partnering with the world’s leading automation software providers to bring the benefits of intelligent process automation to clients. ISG Automation is offering its clients Rainbird’s software-as-a-service and on-premises capabilities and is able to introduce the full range of ISG Automation services to Rainbird’s clients.

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