LivePerson and AdLingo Enable Brands to Have One-to-One Conversations with Consumers Inside Display Ads
LivePerson, Inc., a leading provider of conversational commerce solutions, today announced an integration with the newly launched, AdLingo, a conversational marketing platform built within Area 120, Google’s incubator for experimental projects. AdLingo’s Conversational Display Ads are a new way for brands to connect with consumers digitally as they are browsing content across the display network. Through the new integration, brands can have two-way conversations with consumers who click on the ads. Consumers consistently rank a conversational experience above traditional modes of communication such as web pages and phone calls.
LivePerson’s LiveEngage platform enables brands to support the entire experience, from integration to the display ad through managing the resulting conversation with a combination of AI and humans. The LiveEngage platform enables brands to connect to AdLingo and popular messaging services and voice assistants, along with a brand’s own apps, website, and phone systems. LiveEngage brings together the AI and automations necessary to operate the experience at scale, along with the backend integrations to offer capabilities such as payments and reservation changes. A workspace for customer care and sales agents is provided to monitor and support the experience.
Brands that adopt Conversational Display Ads can get more from their marketing and advertising spend by creating two-way, relevant conversations with consumers early in their buying journey. Because the conversations are managed through the LiveEngage platform, brands can stitch them together with conversations across the consumer’s lifecycle, along with backend data such as CRM records, for a complete picture of the consumer’s preferences.
“Consumers want to be able to ask questions and get help before purchasing a product or service,” said Marc Hayes, VP, Global Head of Distribution, LivePerson. “LivePerson brings that conversation to life in the environment the consumer is most comfortable in, whether it is SMS, WhatsApp, Facebook Messenger, or now through display ads they are already browsing. We’re excited to enable this new connection. It’s a better discovery and shopping experience for consumers and an opportunity for brands to improve their conversion versus traditional web pages.”
“Consumers are increasingly expecting digital convenience in all aspects of their lives,” said Stephanie Lyras, Head of Partnerships at AdLingo. “By letting them ask questions and get information in real-time wherever they are — such as when they’re viewing an ad — brands can bring consumers further down the sales funnel and increase conversions.”