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Marketo Engage Users Can Now Automate Sales Development with Integration

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale

Marketo Engage users can now use‘s artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams.

According to Marketo, an Adobe company, 50 percent of sales time is wasted on unproductive prospecting and 80 percent of marketing leads are ignored. The wasted leads and sales time costs businesses an estimated $1 trillion per year.

The new integration is aimed towards solving this problem by ensuring 100% of leads get personalized follow-ups and fewer unqualified leads get passed to sales.

Read More: Education Index Launches The First University Application Prep Platform On Blockchain’s AI assistant automates email and chat exchanges with leads for human-like conversations, follow-ups, lead qualification and books meetings for sales reps. After integrating with Marketo Engage, marketers can convert more of their leads into sales opportunities by automating time-sensitive tasks like lead qualification and scheduling sales calls.

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Uses cases for the integration:

  • Engage and qualify leads that the sales team does not have the capacity to contact
  • Automate follow up conversations with leads after an event such as a trade show
  • Trigger a conversational email campaign after a lead interacts with a Marketo Engage nurturing campaign, such as a PDF download
  • Reactivate dormant leads that have not been contacted by sales or marketing’s AI platform is now listed in the LaunchPoint by Marketo, an Adobe company partner program.

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“By integrating with Marketo Engage, we’re making artificial intelligence more accessible to businesses,” says Yaron Ismah-Moshe, co-founder and Chief Product Officer. “That’s why the integration is designed to be easy to implement even for non-technical marketers. It takes only a few clicks to set up.”

“Today’s buyers want one-to-one communication from vendors throughout their buying journey,” said Shai Alfandary, Marketo Global Head of ISVs & LaunchPoint Ecosystem Program, Adobe. “Tools like conversational AI are a necessity in order to provide this level of engagement. Integrating with Marketo Engage provides marketers with the ability to scale their personalized buyer communications and build long-term relationships.”

Read More: AI Does Not Have to Be a Zero-Sum Game

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