SnapLogic Enhances Partner Connect Program to Help Partners Capitalize on Enterprise Automation Opportunity

By AIT News Desk On Jun 10, 2021

SnapLogic, provider of the #1 Intelligent Integration Platform, announced the launch of its new, enhanced Partner Connect Program to help global technology, consulting, and OEM partners capitalize on the growing market opportunities for enterprise automation and integration services, a key part of the $50 billion application infrastructure and middleware software market.* The reimagined program enables partners to differentiate themselves through vertical and functional specializations, allowing them to clearly communicate their value to customers, while utilizing SnapLogic’s partner marketing and digital infrastructure tools to collaborate on new business opportunities.

In addition to supporting partners by vertical specialization, the program also breaks partner expertise out by three main functional areas – Integration Platform as a Service (iPaaS) for core application integration, data integration, and API management; enterprise automation for end-to-end business process orchestration; and cloud modernization for legacy upgrade projects. This way, the right partners will be brought in to support the right customer use cases.

“As organizations around the world accelerate their investments in integration and automation, we’re seizing on demand to expand our partner ecosystem,” said Jason Wakeam, Vice President of Business Development and OEM Sales at SnapLogic. “Increasingly, businesses are tying their growth and success to digitally transforming their operations – which means an increased need for intelligent integration and enterprise automation. We’ve designed this program to make it easy and effective for our partners to join, get onboarded and trained, collaborate with us, and quickly realize revenue from these growing opportunities.”

One of the main advantages of the Partner Connect Program is the ability for partners to utilize SnapLogic’s low-code platform to quickly build integrations on behalf of their clients. This enables partners to speed the time it takes to develop and roll-out new solutions, getting work done 80% faster, and creating opportunities for them to value price their service offerings. This allows them to apply the time and effort saved to more strategic, higher-end offerings and business opportunities.

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“As a SnapLogic technology partner, Coupa has collaborated with SnapLogic and their marketing enablement engine to build joint go-to-market strategies,” said Roger Goulart, EVP of Business Development and Alliances at Coupa. “As a result, we have enabled our customers to use the SnapLogic Intelligent Integration Platform to ensure seamless connectivity between Coupa’s Business Spend Management (BSM) Platform and ERP systems so they have the visibility and insights they need to effectively manage their spend. We look forward to driving continued business growth and customer value thanks to our partnership with SnapLogic.”

Driving Partner Productivity and Profitability

The enhanced Partner Connect Program establishes three partnership tiers – registered, advanced, and premier. Registered partnership is designed to be an entry point for new partners, enabling them to develop and certify their solutions. The advanced level is for partners that have built successful integrations with SnapLogic; this tier will give the partners access to the SnapLogic sandbox environment and other resources. The highest tier is premier, which is for those partners with the strongest level of engagement with SnapLogic. These partners have access to additional technical resources and sales and marketing tools and support.

“We’ve specifically designed the Partner Connect Program with a partner-first mentality,” added Wakeam. “Our sales team is compensated directly for collaborating with partners, eliminating any chance of channel conflict, and ensuring that our joint end-user customers are presented with the strongest, most valuable solutions possible. We aim to make our partners productive, and most importantly, profitable.”