X2CRM Lands on Gartner’s 2019 Magic Quadrant for CRM Lead Management

X2CRM’s Second Magic Quadrant in 2019 Highlights Marketing and Sales Synergy

X2Engine, Inc. announced that its flagship product, X2CRM, was recognized for the first time in Gartner, Inc.’s 2019 Magic Quadrant for CRM Lead Management. Gartner evaluated X2CRM and 14 other Lead Management technology vendors for the report, which is aimed at helping application buyers choose the lead management solution that best meets their requirements.

Gartner defines CRM lead management as “the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.”

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Magic Quadrant inclusion was based upon a product’s ability to meet and/or exceed expectations within a number of areas, including:

• Multichannel lead management
• Lead augmentation/de-duplication
• Lead nurturing
• Lead scoring/qualifications
• Integration with other applications

Gartner notes, “Marketers see analytics and content management as key to CRM lead management success. In response, vendors are facilitating the delivery of content across multiple channels and orchestrating better marketing and sales coordination.”

“It is a true honor to be recognized among market leaders in a second Gartner Magic Quadrant this year,” said David Buchanan, CEO at X2Engine.

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Lead Management, an integral part of sales force automation (SFA), connects sales and marketing efforts to improve revenue by expediting the internal qualification process, creating a consistent customer experience, and identifying ongoing interactions to eliminate de-duplication, overlapping opportunity or lead assignments, and ownership problems. Read about how X2CRM de-duplicated and consolidated over a quarter-million lead records for a global franchise.

X2CRM is an award-winning enterprise CRM solution that provides sales force and marketing automation, service, collaboration tools, and a powerful workflow engine. X2CRM is a cost-effective and easy-to-use platform that can be deployed in multiple environments including Amazon Web Services (AWS) and Google Cloud Compute. Based upon open source code, X2CRM enables better customer engagement and improves productivity to generate higher sales.

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