Comscore’s Monthly New Vehicle Demand Index Finds Toyota RAV4 Remains Most Shopped Model Market-Wide

Pickup Interest Remains Strong; Sedans Continue to Bolster Honda and Toyota Total Sales

New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that for the 4^th month in a row, Toyota RAV4 was the most shopped new vehicle model market wide.

Since its launch of the current version late in 2018, RAV4 has generated a significant amount of prospect interest and has consistently ranked at or near the top of prospect shopping lists. Its primary competitor, Honda CR-V, came in second as the two are heavily cross-shopped against each other by small SUV intenders.

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At the same time, Honda and Toyota sedans – Accord, Civic, Camry and Corolla – continue to be among the most shopped despite rivals exiting these segments due to weakening sales.

“While sedan sales are not what they were even a couple years ago, these particular models continue to attract a large amount of interest and contribute significantly to Honda and Toyota’s sales total,” said Dennis Bulgarelli, Vice President, Automotive, Comscore.

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Similarly, full size pickups also remain popular, with F-150, Silverado 1500 and Ram 1500 among the top 10. Recent new models, stable gas prices and a strong housing market have fueled pickup interest and sales.

The top 20 in-demand models, according to Comscore’s in-market shopper data are listed below:

“Looking at our data, it seems clear that even with continuing demand for pickups, the majority of consumers are prioritizing fuel efficient and functional vehicles,” said Bulgarelli.

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