Richard Yanofsky knows how to make robots into household names. His company, WowWee, has turned the dancing, kung fu-kicking biomorphic humanoid Robosapien into more than a toy. It’s so smart that it’s closer to a pet or mischievous younger sibling.
Now, the co-founder and CEO of Montreal-based WowWee will bring his expertise – with more than five million robots sold – to the fast-growing Pittsburgh startup Digital Dream Labs, home to the brilliant, playful Cozmo and Vector, and Overdrive robotic race cars.
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“It’s great to have someone with mass market experience join our team at Digital Dream Labs, says CEO Jacob Hanchar. “Robosapien remains the best-selling robot on the market to date.”
Yanofsky is focused on creating “personality engines” for robots.
“Digital Dream Labs’ technology has a natural language learning engine,” explains Yanofsky. “It has the ability to see with 99.99% accuracy…There’s nothing like the excitement of taking an inanimate object and animating it, giving it personality, bringing it to life.”
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Yanofsky will be President, along with CEO Hanchar, helping Digital Dream Labs grow its products.
“As founder of WowWee, we’ve had some major hits with Robosapien and Roboraptor, which are really at the forefront of consumer entertainment robotics,” notes Yanofsky. “I think Jacob has come up with a simple, elegant and disruptive approach to bringing robots to life.”
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