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Salesforce’s Mulesoft Steps-up RPA Game with Intent to Acquire Servicetrace

Mulesoft, a Salesforce company has announced it has entered into an agreement with leading German RPA provider, Servicetrace. The deal will put Mulesoft in the league of top RPA providers in an industry that is expected to generate $1.89 billion in revenue in 2021. Despite pandemic, the RPA juggernaut will continue to see double-digit growth in the next 2-3 years, reported Gartner.

Salesforce's Mulesoft Steps-up RPA Game with Intent to Acquire ServicetraceAiThority Interview with Oded Karev, General Manager of Robotics Process Automation at NICE

By acquiring Servicetrace, Salesforce will become the most complete Cloud Ops and B2B software innovation company in the world, driving massive digital transformation in the neo-IT era.

Why Servicetrace?

Salesforce is accelerating its software development roadmap to live upto the demands of workflow automation. In the era ruled by Artificial Intelligence, AutoML, and Robotic Process Automation, 95% of the IT leaders prioritize workflow automation to drive digital transformation in their organization. By adding RPA maker Servicetrace to its ever-expanding universe of software makers, Salesforce, through Mulesoft, intends to take RPA to next level of enterprise adoption. Mulesoft would be able to deliver powerful unified integration, API management and personalized customer experience on Servicetrace RPA platform.

Brent Hayward, MuleSoft CEO
Brent Hayward, MuleSoft CEO

Brent Hayward, MuleSoft CEO wrote on his official blog: “With the addition of Servicetrace, MuleSoft will be able to deliver a leading unified integration, API management, and RPA platform, which will further enrich the Salesforce Customer 360 — empowering organizations to deliver connected experiences from anywhere. The new RPA capabilities will enhance Salesforce’s Einstein Automate solution, enabling end-to-end workflow automation across any system for Service, Sales, Industries, and more.”

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During the pandemic, global CIOs and CEOs understood the need to step up their RPA game-plan. Almost 90% of the global organizations have either adopted RPA or plan to do so by 2022. By 2025, almost every digitally-powered enterprise will be fully-dependent on RPA platforms to drive business processes through agility, scalability and sustainability.

Understanding The Impact of Rapid Expansion of Workflow Automation

Currently, Servicetrace provides a host of services and technologies in the RPA space. These include:

  • XceleratorOne® (X1) automation platform
  • Test Automation
  • Application Performance Monitoring (APM)

Salesforce had recently acquired Slack and with the RPA ecosystem hotting up with the maturity of Cloud and AI technologies, we will continue to see more integrations, mergers and acquisitions in the coming months.

For now, here’s a list of our Top RPA players that we can all pin our hopes on.

  1. PEGA
  2. NICE
  3. Appian
  4. Microsoft Power Automate
  5. Airslate

[To share your insights with us, please write to sghosh@martechseries.com]

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