iRobot Co-Founder Will Use Her Expertise in Consumer Robots to Propel Tertill Growth in the Outdoor Automation Industry
Tertill Corporation announced that Helen Greiner will take on the role of Chief Executive Officer and Chairman, effective immediately. Greiner will lead the Tertill Corporation (formerly known as Franklin Robotics) team bringing disruptive technology to the gardening industry with its flagship product, Tertill. Tertill is a garden weeding robot that lives in a garden, runs on sunshine, and weeds every day, enabling gardeners to organically control weeds.
“As a home gardener, I have witnessed firsthand Tertill’s weed-controlling abilities, and I’m thrilled to lead the company’s existing world-class team,” said Helen Greiner, newly appointed CEO and Chairman of Tertill. “I look forward to collaborating with the Tertill team to accelerate the brand’s growth and give gardeners better tools for success. The iRobot Roomba became a household name and I am confident that Tertill’s will follow.”
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Greiner was Chairman and President of iRobot Corp. from its startup phase, to the successful launch of the iconic Roomba Vacuuming Robot, and all the way through IPO, making her the ideal candidate to lead Tertill. To date, iRobot Corp. has delivered over 20 million home cleaning robots, and Roomba makes up 20% of the North American Vacuum Market. At Tertill’s, Greiner rejoins Joe Jones, creator of both the Roomba and Tertillweeder, and the duo plan to revolutionize the robotics industry yet again – this time in the garden space.
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“We are thrilled to have Helen leading the Tertill’s team,” said Husqvarna Group VP of Accelerated Innovation & Venturing and Tertill Board Member, Bjorn Axling. “Husqvarna Group is the world’s largest green space robotics company and innovation is in our DNA. With Tertill, we see robotics redefining yet another area by helping people to do autonomous weeding in their gardens.”
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