Former architect of MAKO Surgical’s commercial strategy to lead commercialization focused activities as Vice President of Sales & Marketing
Following the recent FDA clearance of its XACT Robotic System and the completion of its latest financial round totaling $36M, XACT Robotics Ltd. announced the appointment of Brian L. Allen as Vice President of Sales and Marketing. A proven commercial executive in medical robotics, Brian brings more than two decades of MedTech leadership delivering multiple first-to-market transformative medical device technologies including, amongst others, the successful launch of MAKO Surgical Corp. robotic system, positioning the company as pioneers and global leaders in its space (until its acquisition in 2013 by Stryker).
“We’re excited to have Brian lead our accelerated commercialization focus and efforts,” commented Harel Gadot, Executive Chairman and President, XACT Robotics. “Brian’s medical robotics pedigree, proven leadership in building successful provider and healthcare system partnerships, and track record of scaling numerous MedTech disruptors, will prove invaluable as we establish XACT Robotics as the global leader in medical robotics.”
Brian recently served as Senior Vice President of Business Development for HeartSciences, where he led the global market release of the cardiac industry’s first wavelet signal processed electrocardiogram with AI machine learning. Previously, Brian served as Vice President of Sales and Commercial Marketing for OrthoSensor, Inc., where he launched the orthopedic industry’s first sensor-assisted instrument for total knee replacement surgery. Most notably, Brian served as the Director of Sales and Marketing for MAKO Surgical Corp., establishing its to-market strategy, building and leading its commercial team and scaling its year-over-year revenue, resulting in its acquisition by Stryker for $1.65 billion. Brian holds a Bachelor of Arts (BA) from Western Michigan University as well as executive education from the Sloan School of Management at the Massachusetts Institute of Technology.
“I am excited to dive into this unique opportunity, and join XACT Robotics at this pivotal time as we redefine what the future of medical robotics should become with the first hands-free robotic system,” said Brian Allen, Vice President of Sales and Marketing, XACT Robotics. “I look forward to bringing the XACT Robotic System to market, a technology that will no doubt empower providers to realize a higher clinical, technical and economic potential while restoring health and improving the quality of life for the patients they serve.”