Act-On Announces Continued Growth and Industry Expert, Customer Recognition

Upward Trajectory Highlighted by Analyst Reports, Customer Satisfaction Ratings, and New Key Vertical Clientele

Act-On Software, the leading Adaptive Marketing platform that helps make marketing more personal, announced its Q3 results which highlight further upward trajectory in critical areas – industry expert and customer recognition as the leader. As the company continues to be cash-flow positive, which occurred for the first time this year in company history, this momentous direction serves as the underpinnings for long-term stability, growth, and industry leadership.

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In addition, Act-On won significant new business opportunities across a variety of industries. Many of these new customers cut across the key verticals of Act-On’s focus, including manufacturing, financial, technology, higher education and business services. Examples of new customers include Bemis Manufacturing Company with 1,600 employees, ISBA Mutual Insurance, and Rehmann, which is one of the largest CPA and financial services firms and member of Nexia International, an association of independent accounting firms with 590 offices in over 100 countries worldwide.

Analyst reports laud Act-On for its customer satisfaction and innovation
In a key new industry report published just last week, the Vendor Selection Matrix for Marketing Lead Management SaaS and Software, Act-On had the highest score in the two highest level categories of Strategy and Execution. In addition, Act-On received the highest marks in the analysis for several other analysis sub-categories, including customer satisfaction, breadth and depth of solution offering, and vision and go-to-market strategy.

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“What makes us most excited about this report in scoring #1 overall is the balance of emphasis placed on actual customer feedback and expert analyst perspective,” said Adam Mertz, VP of Marketing and Strategy at Act-On. “Some of the most widely known industry analyses rely very heavily on the analyst’s opinion only, while others depend mainly on customer reviews. Act-On is proud to be considered a top vendor across virtually every industry analysis, but find this blended approach a testament to both our customers’ opinions and an expert’s view of our current platform and go-forward vision.”

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