ActiveProspect, the leading SaaS company powering consent-based marketing, announced a strategic growth investment from Five Elms Capital. The investment from Five Elms will fuel the continued growth of ActiveProspect and further fortify its market leadership position.
“As a long-time bootstrapped business, we have operated profitably for years. We decided to take this investment to expand our industry reach and accelerate growth. We selected Five Elms as our partner for this next phase of growth because of their team and experience with B2B SaaS businesses,” said Steve Rafferty, Founder & CEO of ActiveProspect. The demand for ActiveProspect’s product suite (TrustedForm, LeadConduit, and SuppressionList) continues to increase and the company grew revenue by 50% in 2019. Its TrustedForm product has been recognized by LeadsCouncil as industry best for TCPA compliance. With companies of all sizes under the threat of class action lawsuits for contacting consumers without consent, ActiveProspect solves a massive problem by documenting consumer consent to protect businesses while also providing them valuable insights about the origin of their internet leads.
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Five Elms’ decision to invest was based on the belief that ActiveProspect’s best-in-class platform is uniquely positioned to capitalize on a largely greenfield market opportunity. “Consumers want control over the companies that contact them, and companies need to identify their best prospects in real-time while respecting consumer privacy. ActiveProspect’s unique ability to do both extremely well gives them a huge market opportunity and significant runway for growth,” Fred Coulson, Five Elms Capital, Founder and Managing Partner said. As a result of this partnership, Fred Coulson also joined the board of ActiveProspect and brings valuable leadership experience working with over 30 SaaS companies across the Five Elms portfolio.
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This investment comes in the wake of ActiveProspect expanding its leadership team in January to include software veteran Troy Winskowicz as Chief Product Officer. Troy previously served as Vice President, Product Strategy & Management at Conduent.
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