The company looks to tap into the UK’s fast growing digital out of home advertising market which is expected to see growth of 44.7% this year
Miami headquartered Alfi Inc. the ad-tech and content AI SaaS platform company powering computer vision with machine learning models, has announced the opening of its London office
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The Company also announced it has also appointed Kevin Buchler as Vice President, UK and Europe Operations, as the company looks to expand its European footprint.
Alfi has had an office in Belfast since January 2019 and already has a strong and fast-growing client base in the UK which includes Belfast Airport and Value Cabs, one of Northern Ireland’s largest taxi firms. It has also recently won a contract to deliver its digital advertising technology in multiple kiosks located within one of England’s most prominent shopping centres.
Founded in 2018, the company only listed on Nasdaq in May this year and has been supported by a flurry of positive announcements. Recent announcements have included an update on the rollout of its AI-enabled tablets to rideshare drivers throughout the U.S, expanding on its successful partnership with independently contracted Uber and Lyft drivers. Alfi provides taxis and rideshares with screens deployed with a beneficial interactive platform for operators, that provide passengers with a range of important information and travel updates to local and international news.
Alfi has also recently signed a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out of Home) networks, to cross-sell and promote each other’s operations and services as part of their respective offerings to customers across countries.
Alfi targets the advertising and marketing sectors with its technology to support their digital out of home campaigns, enabling them to increase their ROI, deliver more accurate targeting, advanced reporting, and detailed performance insights. It also targets a range of business owners who can deploy its technology in their waiting areas for example, in a way that is compliant with GDPR, CCPA, and HIPAA.
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