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Aventri Launches Express Events

Event management software (EMS) leader Aventri launched Express Events to streamline setup and delivery of simple, straightforward events.

The solution enables organizations to handle their entire portfolio of events – from small virtual trainings to large hybrid conferences and in-person trade shows – on one platform. Express Events makes it easy for organizations with downsized planning teams to run comprehensive programs, with one platform that supports staff at every level of expertise, from beginners to the most advanced pros.

Aventri’s announcement comes at a time when many meetings are smaller in response to the continuing pandemic.

“Some of our clients report events with less complex requirements comprise up to 75 percent of their meetings portfolio,” said Jim Sharpe, CEO, Aventri. “With today’s smaller teams of events specialists, the task of handling this vital segment often falls on infrequent planners, whose main job function isn’t event planning.

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“The breadth of decisions event planners make for their marquee events can be overwhelming,” Sharpe continued. “That doesn’t need to be the case for the entire event calendar. We’ve created a suite of easy-to-use tools built for the enterprise event planner, making event setup easier than ever.”

Quick, Four-Step Process

Express Events enables inexperienced planners to leverage templates and cut setup time by more than 50 percent. The solution can be used by both professional and nonprofessional planners for simple events, such as internal trainings, seminars, regional sales meetings and social gatherings.

Planners and attendees save time and effort, with this easy, four-step process below.

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  • Express setup lets planners create an event in minutes, with five simple clicks. The new tool asks a set of questions to determine high-level requirements and then scales back the setup to fit event needs.
  • Real-time activity dashboards show planners how far along they are in the planning process and the exact steps they still need to complete. Real-time metrics on email opens, clicks, registrations, attendance, and more help ensure success at each step.
  • Templates help planners create stunning events right out of the box. Templates are designed for different event types. Planners pick a theme and provide event details. Express Events does the rest, producing invitations, registration forms, emails, landing pages and more. With no need to load images, compose emails, deal with merge codes, design color palettes, and other tasks, first-time planners can create professional events, while cutting planning time in half.
  • New RSVP functionality powers instant registration. Registrants do not need to spend time entering information the event organizer already has in the system. They can register for a standard internal event with one click.

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Timely Solution

During the pandemic, planning groups were downsized. Now, events are coming back and trending smaller. Many of these straightforward gatherings are planned by staff members outside the central events department, who do not have experience with EMS platforms or only use them occasionally.

In the changing events landscape, infrequent planners must overcome major hurdles. Many have added event planning to workloads jam-packed with other responsibilities. While occasional planners may be top-notch executive assistants, sales reps, and marketers, their lack of expertise with EMS platforms further complicates the process. Add to that, many platforms, with their broad set of capabilities, are too complex for simple events.

Better Insights, Significant Savings

“Infrequent planners often use manual methods or ad-hoc planning tools, instead of a central EMS platform,” explained Steve Yellen, vice president of product strategy, Aventri. “As a result, data gets scattered across the enterprise. This leaves companies with an incomplete picture of their activity and impedes their ability to gather a holistic picture of the event portfolio.

“Express Events enables organizations to aggregate data from events of all sizes in one system,” Yellen added. “Companies get a comprehensive view of their meeting spend and return on investment. At the same time, they realize monetary and operational savings. Enterprises don’t have to invest in multiple tools, manage different contracts and vendors, or struggle with tools that don’t work in sync. They also cut training time with event planning centralized on an intuitive, all-in-one platform.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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