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BetterNOI Celebrates 20 Years, Announces Rebrand Alongside Its Software-as-a-Service (SaaS) Evolution

Leading multifamily data provider celebrates 20th anniversary with new brand & overall strategic enhancement to further assist owners & property managers reduce losses, increase revenue, and inform actionable changes to boost NOI

BetterNOI the residential real estate industry’s leading SaaS platform aimed at improving the bottom line for multifamily owners with greater efficiency, accountability, and transparency announced the launch of its expanded SaaS suite timed for the firm’s 20-year anniversary. This new, expanded offering for managing the resident’s full lifecycle coincides with BetterNOI’s brand evolution, including a new corporate identity, redesigned logo, and site.

“Our vision is to become the most trusted and innovative software and advisory company in the multifamily rental industry,” said Timothy Fortner, CEO and Founder of BetterNOI. “And our continued mission is to provide all clients with full transparency into the complete rental lifecycle of their residents, with the ultimate goal of using data and numbers to achieve higher rates of return through a BetterNOI. This rebrand is not just cosmetic—it’s truly representative of the broader evolution of our software suite as we continue to strive to better meet the needs of today’s multifamily owners with greater efficiency and accountability.”

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More than 1.4 million residential units across the country, including in Atlanta, Chicago, Dallas, Florida, Houston, Minneapolis, and Philadelphia, are managed on the BetterNOI platform. Its user base includes thousands of owners and property managers such as notable industry players, Timberland Partners, City Gate Property Group, First Communities, Mayfair Management Group, Hunt Military Communities, McCormack Baron Management, and Strategic Management Partners

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BetterNOI’s data-rich tools drive financially savvy solutions, helping to reduce multifamily property losses, increase revenue, and inform actionable changes that increase net-operating-income (NOI) for multifamily properties or portfolios. BetterNOI is powered by the data required to manage the entire lifecycle of multifamily residents, from qualified lead to lease. With two decades of experience analyzing critical data to create actionable changes, BetterNOI focuses on hard math, making it the most trusted solution for thousands of multifamily owners and property managers, now totaling more than 1.4M units across the U.S.

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Historically focused on tenant screening, BetterNOI now allows owners and property managers to bring their entire leasing process onto one platform to create efficiencies needed to capture, convert, and retain residents. Its state-of-the-art software suite now bolsters tools focused on marketing, application & lease execution, resident retention & engagement, and financials.

“BetterNOI is ushering in a new era of data in the residential real estate market,” said Mary Kahl, Senior Vice President of Property Management at Timberland Partners, a long standing BetterNOI client with 16,000 units in 15 states. “Our overall operational efficiency has improved exponentially since we onboarded in 2008, and as we continue to navigate this unprecedented market it’s an invaluable asset. Whether you own or manage a single building or, in our case, an entire portfolio, BetterNOI’s platform provides critical and instantaneous business insights based on each and every aspect of our residents’ lifecycle.”

“BetterNOI’s platform has enabled us to harness hundreds of data points to make key decisions that influence how we approach running our portfolio and generating revenue, in order to remain competitive,” said Jon Nixon, Chief Operating Officer of First Communities Management, another long standing BetterNOI client with 55,000 units in 12 states. “The move to a modern platform has been a long-time coming for residential real estate, and we’ve found a trusted partner in Tim and his team.”

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