BigCommerce And Mercado Libre Partner To Power Cross-Border Ecommerce Growth
Mercado Libre’s first partnership with a major ecommerce platform opens Latin American markets to BigCommerce merchants
BigCommerce a leading Open SaaS ecommerce platform for fast-growing and established brands, announced a partnership with Mercado Libre (Nasdaq: MELI), the leading ecommerce marketplace in Latin America, to give BigCommerce merchants the ability to sell across Latin America to nearly 133 million unique consumers on Mercado Libre’s Marketplace. It also marks Mercado Libre’s first partnership with a major North American ecommerce platform and complements the company’s recent expansion into the United States.
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“We are always looking for ways to better serve our customers, and this partnership gives them access to an entirely new variety of products from BigCommerce merchants,” said Jose Luis Hervás Fernández, director of Cross Border Trade for Mercado Libre LATAM (Mexico, Brazil, Argentina, Chile, Colombia). “As ecommerce continues to expand in Latin America, choosing BigCommerce as our first major platform partner is important for our long-term strategy and gives storeowners access to this fast-growing market.”
BigCommerce merchants can find Mercado Libre via the BigCommerce Channel Manager and quickly apply for approval to start selling into the Latin America region. Key benefits include:
- Sell with confidence in a new market. Through free currency conversions and language translations provided by Mercado Libre, merchants can focus on selling their products knowing they’ll deliver a superior online shopping experience for their customers.
- Simple Onboarding. All new merchants are provided with a personal BigCommerce Key Account Manager to ease the onboarding process, and support business needs every step of the way.
- Efficiently manage order flow. Through an integration with BigCommerce Preferred Partner CedCommerce, merchants can automatically sync product listings and centrally manage orders from within BigCommerce.
Latin America was one of the world’s fastest growing ecommerce markets in the world last year, and Mercado Libre – which sells in 18 Latin American countries and has global selling operations active in Argentina, Brazil, Chile, Colombia, Venezuela, Peru and Mexico – is forecasted to account for one-quarter of all ecommerce sales in Latin America by the end of 2021.
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“Between shipping challenges, currency conversion and language barriers, cross-border ecommerce can be incredibly challenging for retailers to navigate, especially small and mid-sized merchants, to capitalize on,” said Russell Klein, chief commercial officer at BigCommerce. “Latin America represents a huge untapped market for U.S. merchants and BigCommerce’s partnership with Mercado Libre removes these barriers, opening the door to an expansive opportunity for them to reach millions of consumers to sell to.”