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Clearlake & TA Associates-Backed Precisely To Acquire SaaS-Provider CEDAR CX

Acquisition enhances award-winning customer experience portfolio with a fully integrated cloud Customer Communication Management (CCM) platform for key industry applications

Precisely, the global leader in data integrity software, backed by Clearlake Capital Group, L.P.  and TA Associates, announced it has signed a definitive agreement to acquire Atlanta-based Software as a Service (SaaS) provider CEDAR CX Technologies. Precisely adds CEDAR CX’s robust cloud platform, expertise, and scale within hosted managed services to its offerings spanning industry sectors including wealth management, lending, and insurance.

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PREDICTIONS-SERIES-2022

The acquisition strengthens the opportunity for Precisely customers to share capabilities across CEDAR CX and the EngageOne portfolio, including unified digital customer experiences, document composition, archiving, billing, and payments. Customers will benefit from orchestration, preference management, enhanced communication governance, robust self-service capabilities and deep expertise in data intensive, heavily regulated businesses.

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“We enable our clients to easily create relevant, seamless interactive engagements with their customers in a time when it’s more important than ever,” said Greg Van den Heuvel, Executive Vice President and General Manager, EngageOne at Precisely. “By combining our solutions, clients will be able to better leverage data to deepen their own customer relationships. We’re excited by the opportunity to combine forces and create a best-of-breed solution that’s unmatched in the market.”

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The acquisition comes on the heels of Precisely winning the Unified Communications Product of the Year by Computing Magazine’s Cloud Excellence Awards – further bolstering its leadership position.

“We’ve built a solution tailored to customer needs – from digital CX to real-time and rapid messaging, providing our clients with strong CCM and Hosted Managed Services capabilities. Joining Precisely, and its industry-leading portfolio of data integrity solutions, will allow us to scale our existing services to even more customers and industries,” said John DiMarco, Chief Executive Officer, CEDAR CX.

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[To share your insights with us, please write to sghosh@martechseries.com]

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