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Cloud Software Association Adds Salesforce, Crossbeam to Board Ahead of 9th Annual SaaS Connect Conference

AppExchange Marketing SVP and Crossbeam CEO Join SaaS Partnership Trade Association’s Board of Directors

The Cloud Software Association (CSA), the SaaS partnership network, adds Leslie Tom, SVP of Salesforce AppExchange Marketing, and Crossbeam CEO Robert Moore to its board of directors. This news comes just before the association’s annual conference SaaS Connect on March 26-27. SaaS Connect is the single event for SaaS companies, platforms, API services, channels, distributors, resellers, app stores and investors to meet to connect the market.

Join @CloudAssoc for SaaS Connect, the premier event for partnership leaders to share knowledge and make connections

“Salesforce AppExchange is the pre-eminent B2B SaaS marketplace on the biggest B2B SaaS platform, Salesforce. Adding Leslie’s decade of experience building the ISV partnership industry is invaluable to our membership,” said Sunir Shah, founder and president of the CSA. “Crossbeam’s innovative partner tech serves a burgeoning but underserved market, and Bob deeply understands the pain points of partnership leaders and the tools we all need to have a bigger impact. Both board members will add tremendous value to the Cloud Software Association and our members.”

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With speakers from Salesforce, Google, ServiceNow, AppDirect, Microsoft, Netflix and more, SaaS Connect brings together partnership executives to meet and share experiences to build the market for SaaS distribution.

“I personally saved four to six months’ worth of work just meeting with Microsoft onsite at SaaS Connect,” said Harvey Grasty, Head of Business Development & Strategic Partnerships for LastPass (a product of LogMeIn, Inc.). “The event is a great use of time.”

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