Convey Integrates Conduct Email Marketing & Adds Discussion Forums to the Align Partner Relationship Management Solution
Convey Services announced technology upgrades to its Align™ Partner Relationship Management (PRM) solution with the integration of email marketing automation tools and a new forum discussion platform. Align is used by master agents and distributors that need to automate membership management, deliver content and training, communicate with site members, register deals and analyze the activity of channel sales partners in the telecommunications, cloud, IT and insurance industries.
Conduct™, Convey’s proprietary email campaign technology, is now integrated with Align allowing portal owners to create marketing campaigns, deliver them to site members and monitor campaign success. Campaigns deliver multiple outbound emails, create a landing page and provide detailed reports on email and sign-up response. Emails and landing pages are branded for each site member and user contact information is protected by Conduct’s ListLock™ technology. Discussion forums are now incorporated into the Align architecture for site administrators or members to create focused discussions, participate in interactive conversations and be notified when discussions are updated.
“Indirect sellers don’t have to be marketing experts if they have easy-to-use tools to engage their audience and promote services to their customers and prospects,” said Carolyn Bradfield, CEO of Convey. “Conduct automates email marketing outreach, so partners can increase interest in a vendor’s services and ultimately drive revenue. Align’s new discussion forums provides the reach and capabilities to connect with sellers and the ability for sellers to discuss issues and opportunities with each other. The result is more educated, engaged and inspired sales partners.”
Align portals connect to other Convey master agency sites within an industry segment. This offers the vendor the ability to add content and deliver it to the members of their Align portal, as well as members and viewers of other Convey-powered portals. Align is a comprehensive cloud-based solution offered on a subscription basis that includes portal management and promotional opportunities throughout the Convey network.
“The Align partner relationship management solution costs a fraction of other partner portals. It can be online in days and is designed as a promotional and marketing engine for both the site owner and the sellers that are members of the site,” Bradfield added. “Vendors that recognize the value of forming and nurturing direct relationships with their channel sellers need this competitive edge to reinforce sales messages through engaging content, with direct email marketing and in interactive discussion forums to strengthen partnerships.”