Dentsu’s Content Symphony Named Featured Partner Solution For New Adobe Marketing System of Record

By AIT News Desk On Jun 15, 2021

Innovative Platform As A Service Offering Recognized For Helping Brands Deliver Content At Scale

Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management.

Leveraging Adobe Workfront as part of Adobe Experience Cloud, this new system of record provides a source of truth that connects the full marketing lifecycle across campaigns, marketing operations, creative, and content. The Content Symphony Platform as a Service further integrates and optimizes Adobe Experience Cloud – as well as Adobe Creative Cloud – within its platform to activate identity, experience, orchestration, and analytics throughout the process of content development, delivering content at scale – a critical component of customer experience transformation.

Together, Adobe and Content Symphony allow marketers to:

Gain scale, velocity, and agility in their content creation
Streamline complex marketing processes and automate production workflows
Eliminate silos and connect people, processes, data, and technology

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This builds on dentsu’s original Content Symphony offering launched in 2020, a scalable content production solution that delivers global consistency & local variation. A best-in-class platform for creative workflow management, versioning, asset management, monitoring, and aggregated data-driven analysis, it also provides brands with integrated production services, globally enabled by technology and powered by delivery excellence.

“Adobe has been an invaluable partner to us for a number of years, and this recognition demonstrates our position as an innovator in helping brands drive personalized experiences with speed and agility,” said Adam Lavelle, chief solutions officer, global alliances, dentsu. “Content Symphony helps unlock organizational productivity to finally bring those experiences to life at full scale.”

“With the ever-increasing pace of digital business, marketers are tasked with delivering personalized customer experiences at high velocity while maintaining budgets,” said Alex Shootman, GM, VP of Adobe Workfront. “Marketers find themselves juggling multiple tools and applications that don’t integrate and end up working in silos. The combined strength of Adobe Experience Cloud and marketing workflow tools across the entire marketing lifecycle creates a marketing system of record that connects the people, processes and technologies to power the work and content behind great customer experiences, We are proud to recognize Content Symphony as a partner solution and delivery platform for our marketing system of record.”

“The last few years has seen a revolution in content; from the demands and expectations of the consumer, to advances in technology enabling new levels of creativity from marketers. When Covid-19 swept the globe in 2020, leaving a lasting impact on all business, marketers turned to action and digital transformation,” said James Morris, global head of content & CEO UK&I and President EMEA, Creative. “At dentsu, we’ve launched Content Symphony to meet these demands to help our clients unlock growth through innovating the way content builds brands.”