DevRev Launches With $50 Million In Seed Funding And A Dev-Centric CRM For The Product-Led Growth Era

DevRev, a new business software company focused on bringing developers closer to customers and revenue, emerged from stealth mode today, to work with early adopters in making the product generally available in 2022. The startup launches with $50 million in seed funding and a highly experienced leadership team headed by Dheeraj Pandey, Nutanix co-founder and former CEO and current board member at Adobe.

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Pandey is DevRev’s co-founder and CEO, alongside co-founder Manoj Agarwal, former Nutanix SVP of engineering. Backed by investors including Mayfield Fund, Khosla Ventures, and several industry luminaries, DevRev has already recruited more than 75 people and is relentlessly focused on making itself ‘customer zero’ this year.

‘Today, every company is a software company, yet we isolate developers (dev) from customers and revenue (rev),’ said DevRev CEO Pandey. ‘By removing the bureaucracy between makers and consumers — with APIs, design, and an opinionated engagement model — we will empower devs to create customer-conscious products and businesses. That’s our mission: bring dev and rev together!’ DevRev aims to make life meaningfully simpler for developers so they no longer have to work across silos of systems. Driven by design-first, API-first, and machine intelligence culture, DevRev will enable developers and customers to communicate and collaborate with each other socially and in real-time.

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‘Being product builders ourselves, Dheeraj and I have both felt the pain in leaving developers in the back-office,’ said DevRev Co-founder Agarwal. ‘With a headless dev-centric CRM vision, we are looking to bring developers to the forefront of decision-making and real-time customer collaboration.’ Using the platform DevRev is creating, the developer will be able to connect their code to production issues and customer interactions in a singular unified experience. The company’s offering will help developers create modern product-led growth (PLG) companies that are cloud-centric and service-oriented.

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