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DoubleVerify Launches Brand Suitability Tiers, Forging Alignment Between Advertisers & Publishers

  • DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM)
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DoubleVerify, a leading software platform for digital media measurement, data and analytics, made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. 

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