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E-commerce Automation SaaS Platform Zentail Secures $5 Million Series A Financing Round Led by Initialized Capital

Zentail Becomes Better Positioned to Service the Growing Number of E-Commerce Sellers with Its Operations Automation Software.

Zentail, the fastest growing e-commerce automations software operations platform, announced it has completed a $5 million Series A round of financing. Initialized Capital led the investment round with participation from FundersClub, both adding to their prior investments in Zentail’s Series Seed. The investment brings Zentail’s total funding to $6.2 Million, with Y Combinator, Scott Banister and brothers Hadi and Ali Partovi as other seed round investors.

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Zentail receives this Series A funding in its third year, continuing on its mission to make e-commerce simple through technology and providing its solution to automate otherwise manual tasks including product listing, pricing, inventory and order management, and then systematically syncing the data across shopping channels. Having product data management at its core, Zentail’s ecosystem of integrated services helps a growing number of online retailers and brands streamline their operations and grow sales through one central platform with data tracking each step in the operation. Key features of Zentail’s software includes:

  • SMART Types product listing tool which automatically map product categories and attributes across all shopping channels
  • Buy Box Repricer which algorithmically prices products to maximize sales and profits on Amazon and Walmart
  • Smart Reorder which proactively recommends inventory replenishment amounts based on sales velocity and profit optimization
  • Multichannel Analytics that allow retailers to mine their sales data across multiple dimensions including product, channel and vendor to make informed business decisions

Paired with both the industry’s growing number of e-commerce sellers in the millions, and its double-digit sales GMV (gross merchandise value) increase in e-commerce sales YoY, Zentail’s investors see the great value in the company’s software to service medium-to-large-sized businesses in helping manage and scale their operations. Customers using Zentail’s software double their annual revenue (on average) within two years and see efficiency gains as much as 90%.

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“While evaluating Zentail’s platform and the competitive landscape, we quickly saw that Zentail’s software and UI was the cleanest, most intuitive experience, in addition to being a powerfully robust platform,” said Eric Woersching, Initialized Capital General Partner and newly appointed member of Zentail’s Board of Directors. “Beyond recognizing great software, we believe in the Zentail team who has over five decades worth of experience in e-commerce space. Their expertise and passion are sure to make a difference for their customers in the product they create. With this funding, to drive Zentail’s development and sales efforts further, they’ll easily become the preferred platform for online sellers in the near future.”

“Our mission at Zentail is to make e-commerce simple and for our clients to realize extreme value when using Zentail’s software,” Daniel Sugarman, Zentail CEO, said. “As we continue to move up market and service larger customers, Zentail is being recognized as a valuable tool to manage online businesses by way of the vast product information our platform provides and all of the processes it handles through automation. This Series A investment means Zentail will be able to offer an even higher level of service and value to our clients as we more aggressively pursue our ambitious product roadmap through hiring to expedite new integrations and features.”

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In 2018, Zentail gained substantial momentum in the industry, approaching $1 billion in GMV. In Q3 of 2018, the company also integrated with new marketplaces, rounding out its marketplace and webstore integrations to include Amazon, eBay, Google, Facebook, Walmart, Wish, Jet, Shopify, BigCommerce and Magento. Leading into this funding round, Zentail doubled its team and office space and solidified its senior ranks with the addition of Paul Capriolo as Director of Growth and Pauline Shiu as Director of Marketing. Capriolo previously founded and sold three companies in the digital advertising space and leverages that experience of having worked with thousands of ecommerce brands and retailers to his position at Zentail. Shiu brings nearly 15 years of experience in retail, e-commerce and software, and held management positions at companies including Macy’s and WeddingWire.

Zentail is headquartered out of Columbia, MD and celebrated its third anniversary in August. Their team currently consists of more than 25 staff across engineering, operations, sales and marketing.

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