Ecwid Leverages AMP Email in Conjunction with Google Cloud to Revolutionize Selling Through Email
Ecwid E-Commerce Platform Delivers Dynamic Content to Help Merchants Grow Their Stores and Revenue
Ecwid, a leading global software-as-a-service (SaaS) e-commerce company with more than 1.5 million merchants in more than 175 countries, introduced a simple and efficient email solution that utilizes the latest advancements and functionality in the AMP open-source project for email technology, to enable dynamic, updateable content for email e-commerce.
Ecwid has developed a smart email solution that allows e-commerce merchants to push the boundaries of their email and sell using content that will allow in-email inventory updates, shipping status updates, and more.
“Email has always been the revenue-generation workhorse for e-commerce operations, but its static nature has limited the medium’s ability to change with the pace of business,” said David Novick, Vice President, Marketing, Ecwid. “Our development work with Google Cloud on AMP email technology will allow Ecwid merchants to take advantage of dynamic email content, enabling them to deliver richer, more up-to-date and relevant messaging to their customers.”
With Ecwid, a single email can contain dynamic content, including order confirmation, order status and shipping confirmation emails – updated automatically – reducing inbox clutter and making the email e-commerce process more efficient for both the merchant and consumer.