Expanding Horizons: Vertiv Launches Million Dollar Hub in Morocco, Scaling Supply Chain Infrastructure To Improve Regional Availability and Speed to Market

By AIT News Desk On Sep 7, 2021

Vertiv has been operational in Africa for over 35 years, serving its channel partners by offering holistic technology solutions

Vertiv (VRT), a global provider of critical digital infrastructure and continuity solutions, announced the launch of its million dollar hub in Morocco. Vertiv has been operational in Africa for over 35 years, serving its channel partners by offering holistic technology solutions that bring together hardware, software, analytics and ongoing services to enable continuous and optimal running of vital applications for data centers and communication networks, as well as commercial and industrial facilities. The ability to now offer supply of products from Morocco, permits the company to stay true to its commitment of providing business-expanding capabilities to its partners and driving innovative possibilities to newer heights.

CONNECTIVITY IS KEY: UNLOCKING THE POTENTIAL

As a precursor to its stock hub launch in Morocco, Vertiv recently embarked on a series of roadshow events to showcase its latest technology innovations to channel partners, consultants and end-users across Europe, Middle East and Africa (EMEA) earlier this month. This strategic move aims to transform the supply-chain landscape.

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“In a world that is becoming more and more complex every single day, we strive to provide simple, effective, reliable and innovative mission-critical technology solutions to our customers. Connectivity is the single-most important thing we all collectively thrive on globally, it is essential not only to stay connected but also to be able to do this at a swift pace,” remarked Pierre Havenga – Managing Director of Vertiv in Middle East and Africa. “The launch of our new hub in Morocco gives us an opportunity to continue to reinforce our commitment of delivering revolutionary, game-changing, core-to-edge solutions to our customers and our channel partners. Our presence in such a geographically strategic location such as Morocco safeguards the entire value-chain from local availability of our services to rapid delivery of fast-moving goods. It also strengthens our global delivery model, thereby allowing our partners to gain momentum in their own businesses and services.”

SCALING UP TO KEEP PACE WITH CONSUMER TRENDS

The move to handling essential elements of everyday life online, prompted by the global COVID-19 pandemic, will remain a fundamental reality for people around the world long after the pandemic has passed, a comprehensive new consumer report by Ericsson predicts. Representing the equivalent opinions of 2.3 billion consumers across 31 markets worldwide, the report predicts that consumers will not only continue to manage routine activities – such as remote work, e-learning, e-health and online grocery shopping – online, but will also add an average of 2.5 new services, further increasing the time spent online by an average of 10 hours per week by 2025. With all trends pointing in the direction of heavy and completely digitized business eco-systems in the future, Vertiv’s initiatives remain focused to address the unique needs of channel-partners in local markets and to deliver a strong supply chain that ensures fast, easy equipment delivery and service anywhere in the world.

The idea behind establishing a new stock holding in Morocco sprung from Vertiv’s relentless pursuit of providing superior services to existing and new clients, improving connectivity and introducing disruptive technology, thereby creating a win-win situation for all. This initiative is designed to improve lead times and create more opportunities, thus propelling pace of business in the EMEA region.