GoodFirms Research Reveals Popular Tools & Key Industry-Insights on Blockchain, PPC, Content Marketing, Digital Marketing, and SMM

Spotlights on Tools, Trends, and Tips from the Latest IT Solutions Research Conducted by GoodFirms.

In an effort to uncover the most popular tools, as well as to find key industry-insights like purposes, trends, etc, GoodFirms have recently surveyed techies on various spheres such as Blockchain Development, Pay-per-click Marketing, Content Marketing, Digital Marketing, and Social Media Marketing among many others. For the research survey, the team at GoodFirms partners with companies from diverse socio-economic backgrounds to collect industry-driven data.

Check out some of the spotlights from the latest survey research conducted by GoodFirms:

The Ultimate Research on Blockchain Development for Businesses

As one of the most significant technological marvels of this decade, Blockchain has been outrageous innovation – transforming key industry sectors such as finance, supply chain, governance, insurance, cyber-security, health-care, and many others.

With the help of participant companies, GoodFirms surveyed top developers to find top reliable tools and technologies. Out of which, a whopping 97.60% of the surveyed techies find Hyperledger reliable. Not so behind, with 92.30% support, Ethereum is hailed as the second most reliable tool. Some other reliable tools include EOS.IO (61.50%), Parity (45.20%), Multichain (30.80%), Hedera Hashgraph, R3 Corda, Credits, Solidity and Truffle (17.40% combined).

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Tips and Tactics for a Winning PPC Campaign Management

The most efficient form of paid marketing – Pay-per-click is subsequently noteworthy; not because it pumps major revenues channels for search engines and social media, but it brings opportunities for businesses of every scale and sector to market equally on a common platform.

GoodFirms surveyed 200+ PPC professionals and marketers to find some of the most popular PPC tools. Google tools such as Adwords Editor (81.82%) and Keyword Planner (100%) ranked No. 1 on management tools and keyword research tools respectively. Other ads management tools included WordStream Advisor (54.55%) and Bing Ads Editor (36.37%), while different keywords research tools included SEMrush (63.64%) and SpyFu (27.285).

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Read More: Interview With Sven Lubek, Managing Director at WeQ

How Businesses Use Content Marketing

While quality content is not a tricky concept, an overall content marketing is. Businesses, even the smallest ones, need finely-built and well-orchestrated content strategy to shape their brand story. Though, the desired outcome remains to resonate with the consumers through content, which makes it tricky.

Content marketing is still as effective, if not less, as proclaimed by 98% of the content marketers when consulted by GoodFirms for the research. But, there are several roadblocks to the efforts. Three of the gruesome ones are producing engaging content (as voiced by 42.90%), developing a content strategy (28.50%), and measuring ROI of campaigns (13.50%).

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Read More: Interview with Scot Marcotte, Chief Technology Officer at Buck

Difficult Yet Effective Digital Marketing Tactics

When it comes to overall digital marketing, every company has their own set of tactics, but the agenda is the same – to generate lead and convert. Thus, marketers have to take a holistic approach and take into consideration several techniques and platforms. To name a few – Search Engine Marketing, Social Media, Content Marketing, Email Marketing, and App Marketing.

GoodFirms surveyed 100+ digital marketing professionals and experts to find out the most robust marketing efforts which would eventually work. Among the popular ones are SEO (28.40%), Social Media (22.40%), Link Building (14.70%), Content Creation (14.5%), Customized Emails (11.8%), and Influencer Outreach (4.9%).

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Social Media Usage & Trends 2019

Social Media has become imperative in the user circles. Having said that, it has empowered them to be not just a reviewer but also your biggest promoter. Brands are equally participating in the interactions to narrate a brand story as well as to earn customer trust.

GoodFirms conducted the research to dissect the virtues, user-engagement, influences, trends, reliability, and predictions for social media in general.

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GoodFirms is a resourceful B2B research & review platform for IT agencies and software. The research team works extensively to conduct the surveys among top industry professionals, and publish stats & latest trends to set milestones for the rest of the industry. The efforts are made to aid the companies to keep up with the dynamic market, take benefit of latest practice, and thrive while offering the best service out there.

Along with conducting industry-driven research, GoodFirms even lists and reviews thousands of IT companies and technology vendors. Over time, these listed companies grow with a good reputation, improved services, and qualified leads. So hurry up! Grab this opportunity to get listed among the top companies. Also, subsequently participate in research surveys and be a part of new-age trends.

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