Habu Announces New Capabilities Enhancing Proprietary Snowflake Relationship for Stronger Privacy and Governance Safe Data Collaborations

Expands Partnership of Habu’s Suite of Intelligence Applications Paired with Snowflake’s Best in Class Infrastructure to Drive Unparallel New Growth Opportunities for Businesses

Habu, the Global Innovator in Data Clean Room Software and a Snowflake Ventures portfolio company, announces new product updates at the Las Vegas Snowflake Summit 2022. Habu delivers its suite of data clean room applications natively on the Snowflake Data Cloud to power insights, audience development, profile enrichment, journey analysis, measurement, activation, and distributed machine learning. These updates will help companies democratize data and insights to accelerate collaboration opportunities with partners.

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“With the power of Habu and Snowflake together, we can deliver all of the components necessary to easily operationalize a modern and flexible data collaboration practice at scale.”

Built for use by data scientists and business users alike, the new capabilities accelerate time to value, while surpassing the most exacting standards for data privacy and security. By combining the near-zero maintenance, single integrated platform infrastructure and secure data sharing of Snowflake with the automation and usability of Habu software, the solution can enable effective, secure and scalable data clean rooms. Habu can be installed on Snowflake instances, at which point clients and partners can use Habu software to connect data, define privacy and governance rules, and define the types of insights and outcomes that are desired. Habu is then able to automate and facilitate these clean room activities, without data ever being accessed by external parties (including Habu software).

“Companies in search of technology to solve their data collaboration needs have three main requirements, no access to or movement of data, scalability of the solution, and interoperability,” stated Matt Kilmartin, Co-founder and CEO of Habu. “With the power of Habu and Snowflake together, we can deliver all of the components necessary to easily operationalize a modern and flexible data collaboration practice at scale.”

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The core pillars of the Habu/Snowflake solution include:

• Intelligent User Interface – Provides a simple, easy to use approach for marketers and publishers to set up a clean room, using an intuitive UI to start collaborating

• No Data Movement – Can be utilized directly from wherever your data resides; without ever needing to copy or move data from Snowflake

• Maximum Privacy & Governance – Design the level of transparency and privacy controls with your partners while maintaining data security

• Flexible Usability – No-code and low-code features support a spectrum of analyses that serves both businesses and advanced data science teams

• Outcome Oriented – Use case driven, offering end-to-end solutions for insights, measurement, experimentation, machine learning, & activation

“As the demand for privacy-first solutions and access to high quality data continues to increase, our partnership and proprietary solution with Habu empowers companies of all sizes to accelerate collaboration opportunities with key partners while maintaining data security and governance,” said Bill Stratton, Head of Media, Entertainment & Advertising for Snowflake.

Habu is the first data clean room software company designed to make data collaboration safe and easy. The solution embraces the dual requirements of flexibility, multi-cloud infrastructure and automated intelligence and provides end-to-end applications that drive the business outcomes that companies desire. By employing no-code modules, a library of prebuilt queries and marketer-friendly visualizations, Habu has expanded the universe of users who can extract value and use cases that can be unlocked.

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