The generosity industry’s leading enterprise digital giving platform completes capital raise clearing pathway to sector dominance
iDonate, the leading provider of digital giving systems, announced an $8.7 million funding round. The financing will allow the company to fully integrate iDonate Payments into its core platform creating a SaaS/Payments solution that supports new tender types such as Apple Pay and Google Wallet, as well as international payment processing. Additionally, the funding will accelerate more functionality designed to personalize the donor experience and help nonprofits be more efficient as they grow their causes through digital donations. The round is led by PerformanceEdge Partners (PEP), a venture capital company focused on software-as-a-service (SaaS) growth businesses, and included several existing investors.
“Over the next several years we expect digital donations to make up the majority of all donations. Nonprofits must invest in the tools to handle this wave of new donations by connecting to their donors in ways that meet their expectations of a modern online experience. Today’s donors are empowered consumers who expect their online experiences to be simple, secure and even fun—like calling an Uber. We call these types of online experiences for donors ‘great giving experiences,'” said Ray Gary, CEO of iDonate. “This financing allows us to continue building these great giving experiences for causes that are positively changing the world.”
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iDonate was designed from the ground up to accelerate the impact of nonprofit work by increasing donations. From its roots as the world’s first noncash-donation technology provider, iDonate has expanded its platform to cater to every donation type, style and preference. The platform complements any nonprofit’s existing customer relationship management (CRM) systems and includes multiple giving channels such as website, peer-to-peer, text and event.
“iDonate has the winning combination of a solid foundation and inspiring vision of what today’s donors need to give more to the causes they care about,” said Phil Myers, general partner at PerformanceEdge Partners (PEP). “Their recent growth in acquiring new enterprise customers and large-scale original equipment manufacturer channel partners has been impressive. With thousands of nonprofit success stories, we believe this investment will enable the company to scale much faster and accelerate a new wave of giving.”
iDonate is now poised to support both nonprofits and donors throughout the giving journey. Using iDonate’s technology, donors have increased flexibility in how they can give and are able to seamlessly engage their community.
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“We’re raising more money from more people much more easily than we’ve ever done in the past, thanks to iDonate,” said Wells Jones, Executive Director of the substantial 70-year-old nonprofit Guide Dog Foundation.
In addition to providing personalized giving experiences, nonprofits will have access to real-time analytics to engage with donors on a more personal level and assess the effectiveness of their campaigns.
As a result of this funding round, iDonate plans to unveil new capabilities throughout the year and has increased staff to grow faster in 2020.
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