IMT Expands Software Division; Introduces Intelligent Data Mover With Predictive Cost and Data Transfer Speed Analytics

IMT’s new enterprise software product, SoDA, provides real-time, actionable insights into customers’ data management strategies

Integrated Media Technologies, Inc., a leading media technology provider, announced the expansion of its advanced software development division to bring to market innovative software tools and applications that automate and simplify business operations, workflows and hybrid cloud data management. IMT also announced the general availability of SoDA, an enterprise software application that streamlines the process of intelligent data transfers to and from the public cloud. Ideal for media and entertainment workflows and other unstructured data environments, SoDA provides predictive, actionable cost and data transfer metrics for optimizing on-premise and cloud storage.

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“SoDA predicts the cost and speed of data movement between on-prem and cloud solutions, giving customers the tools they need to control their spend and understand the time it takes for data movement,” said Greg Holick, vice president of product management for software at IMT. “SoDA data management software gives users unprecedented insight into their total cloud storage spend.”

Organizations with large amounts of unstructured data are increasingly faced with the challenge of balancing capital expenditures for on-prem storage against the operating expense (OpEx) of storage options available in the public cloud. Multiple cloud storage options, including different pricing models and SLAs, complicate the process of choosing the optimal cloud solution for an organization, especially when storage needs are dynamic and fluctuating based on project or production needs.

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“IMT’s SoDA provides a valuable, innovative planning and management feature set that supports organizations seeking to intelligently and cost-efficiently move data between storage tiers,” said Tom Coughlin, president of Coughlin Associates. “SoDA will help enterprise users understand and contain costs.”

SoDA delivers unprecedented simplicity, insight and control, enabling users to manage the operating costs of their storage and cloud services more efficiently. Key SoDA benefits include:

• Simplicity. Install and configure in minutes
• Unlimited Data Movement. On-prem, hybrid, or cloud movement
• Fixed Monthly Rate. SaaS model

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