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Intel and National Cyber Security Alliance Team up to Remind Cool Cats Nationwide to Protect Their Nine Digital Lives and Updatemeow


Cats Across the Internet Join in on the Fun, Including Celebrities Waffles the Cat and Cole and Marmalade

This Halloween, Update Cat the newest, online safety star will remind Americans to take computer updates seriously and protect their digital lives. A recent survey from the National Cyber Security Alliance (NCSA) indicates that more than half of respondents (51%) admit to delaying computer updates. Purr-haps it was this news that prompted Update Cat to team up with Intel and the NCSA to spread the word about the importance of keeping systems and software current.

“Halloween is already a scary time for us cats. By procrastinating on system updates, you open yourself up to even more horror from online threats,” said Update Cat. “Regular system updates are an important part of everyone’s digital life feline or human. They help protect your data, ensure a great experience and give you peace of mind. And with this covered, you will have plenty of time for the important things in life like napping, chasing laser pointers and scratching expensive furniture. Don’t be a stray UpdateMeow.”

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Update Cat is enlisting feline friends across the internet to get involved in this new campaign, including popular, online influencers like Waffles the Cat and Cole and Marmalade.

“Not all cats are afraid of updates,” said Waffles the Cat. “I want to be safe when ordering the hottest new cat toy or signing up for martial arts classes online, so I make regular system updates a priority and activate automatic updates when possible.”

“It’s scary when you don’t update even scarier than vacuums! Marmalade and I have an absolutely PAWSOME digital life, and I want to make sure that nothing compromises that, or the ability to stay in touch with our fans,” said Cole.

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Microsoft has also signed on as a key campaign supporter and plans to help Update Cat spread the word.

“Taking a fun and clever approach, Intel and NCSA are teaming up with a more serious message to remind connected consumers about the importance of keeping systems and software up-to-date not only for improved security, but also to enable new and exciting experiences,” said Audrey Plonk, senior director of Public Policy, Intel Corporation. “This is just the beginning. We look forward to inviting industry and key influencers, like Microsoft, to join us and help support a safer computing environment for us all – at home or at work.”

“We often are asked what folks can do to help keep themselves and their families safer and more secure online. Keeping software current is always at the top of the list,” said Russ Schrader, executive director for the NCSA. “As we wrap up National Cybersecurity Awareness Month and look toward the holiday shopping season ‒ when many of us are making purchases online or on our mobile devices we remind everyone to make sure that all their software and programs are up to date.”

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