Seeing Machines Limited the advanced computer vision technology company that designs AI-powered operator monitoring systems to improve transport safety, has been appointed by an existing customer and global Automotive Tier-1 supplier to deliver its FOVIO Driver and Occupant Monitoring System (OMS). This contract win is with a leading German Automaker and brings the total OEMs with which Seeing Machines has won business to eight.
Recommended AI News: Intema by MTS AI to Acquire AI Computer Vision Leader VisionLabs
This program covers an expansive number of vehicle models with mass production scheduled from early 2024 and an initial lifetime value of A$125 million. While representing the largest awarded DMS program to date, there also remains significant upside potential based on OEM expansion plans. Delivery is via the Company’s deeply embedded Driver Monitoring Engine (FOVIO e-DME software library) configured for both driver and occupant state sensing, enabling a rich set of regulated and premium safety and convenience features.
Seeing Machines continues to grow as an automotive technology leader in Driver and Occupant Monitoring Systems, having won a total of 11 automotive programs for 8 individual OEMs, spanning an estimated 95 vehicle models. Delivered with a range of proven global automotive Tier-1 customer/partners, the cumulative initial lifetime value of all Seeing Machines won programs stands at more than A$325 million.
Nick DiFiore, SVP and GM Automotive commented: “This award is special as it is underpinned by many of the key market tenets we have been planning for and investing in, to differentiate Seeing Machines. This includes the rapid DMS market expansion due to automotive safety regulations including Euro NCAP and GSR, the move to combine occupant monitoring with driver monitoring for premium cabin features, and the need to achieve improved system cost, performance, and reliability at scale through smart system design, including advanced optical path developments and deeply embedded AI software using optimized accelerated heterogeneous processing. While this award affirms both our strategic and technology direction, and our continued leadership position in the automotive DMS/OMS space, the size of the award also marks an unmistakable market turning point from DMS as a niche need for semi-autonomous driving safety to a mainstream Advanced Driver Assistance (ADAS) imperative.”
Recommended AI ML Article: Do’s, Don’ts and Legalities Involved in Future Brand Collabs
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.