Linius Partners with Hemisphere to Build Hyper-Personalized Advertising Prototype
Personalized Advertising Solution to Be Made Available Globally
Linius Technologies Limited – the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine™ (VVE) — has partnered with video solutions experts, Hemisphere, to launch its Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS).
Linius has previously stated that one of the objectives of its marketing campaign around LVS is to encourage “developer communities to actively engage in building new video solutions”.
Hemisphere will build and maintain a hyper-personalized advertising solution, with a beta release expected imminently.
Virtualization of video offers much greater flexibility to advertisers than more rigid traditional video streams. The Hemisphere solution aims to generate much higher revenues for advertisers by enabling them to:
- Target individuals with individual ads
- Dynamically insert individual ads at any point in time within the stream
- Deliver ad blocker immune advertising
- Provide rich analytics
“Utilizing the same underlying video virtualization technology as our hyper-personalized video solutions, the Hyper-Personalized Advertising Prototype is a logical extension of our strategy to build solutions on LVS,” said Linius CEO, Chris Richardson. “The Hyper-Personalized Advertising Prototype offers previously impossible data combinations, which power hyper-targeted ad delivery and analysis.”
Linius intend to market the solution through its existing commercial channels, namely direct sales, partners and broader marketing.
Hemisphere will invest in the product development and maintain the solution in return for a 10 percent share of Linius transaction revenue, earned by Linius and / or its affiliates, in connection with the use of specifically the personalized advertising solution.
“For the first time, advertisers will be able to combine viewer, content and consumption data with AI-generated metadata,” said Hemisphere CEO, Glyn Beaumont. “No two people ever need see the same advertisement again. Personalized advertising in other media has shown to be much more effective and therefore of higher value.”
Founded in 2008, Hemisphere is a leading internet software development company and systems integrator based in Auckland, New Zealand. Specializing in the creation and monetization of online video delivery solutions, Hemisphere has worked with well-known international companies including Fox Sports, Comcast, NewsCorp, NBC Universal, CNN and many more.