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Maxio Releases Integrated SaaSOptics and Chargify Platform Following Appointment of New CEO

The integrated platform for high-growth subscription businesses combines the financial operations strengths of Chargify for product-led business models with SaaSOptics’ specialization in sales-led businesses.

SaaSOptics and Chargify (becoming Maxio), the leading providers of billing and financial operations solutions for high growth subscription businesses, announced the release of their integrated billing and financial operations platform. The platform combines the strengths of Chargify and SaaSOptics and allows users to grow by enabling them to deploy any go-to-market model they want while automating their financial operations as they scale.

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The release of the integrated billing and financial operations platform comes shortly after SaaSOptics and Chargify first announced they were merging to become Maxio. To guide the company through this next phase of growth and integration, Randy Wootton was recently appointed as the new CEO.

“I couldn’t be more proud to be joining this amazing company at this critical moment,” said Wootton. “At Maxio, we’re determined to redefine the SaaS industry and help innovators build the game-changing subscription businesses of tomorrow. By bringing together a billing and financial operations platform for any go-to-market model into a single, integrated platform, we’re empowering busy CEOs and CFOs to make strategic monetization decisions, while supporting their financial operations needs at every step of the way.”

The integrated billing and financial operations platform allows users to seamlessly run product-led and sales-led motions in parallel, packaging products exactly as needed. In addition, users have access to investor-grade, drillable financial reports and SaaS metrics that clearly communicate business results and help guide business strategy. Users can also automate the entire quote-to-revenue workflow from order to insight, enabling finance teams to spend more time looking forward than back.

“The strengths and product sets of Chargify and SaasOptics are highly complementary which is why we’re coming together to bring this integrated solution to the market,” said Barrow Hamilton, Chief Product Officer for Maxio. “Chargify has always been a specialist and leader in empowering product-led go-to-market strategies through complex pricing models and billing automation, whereas SaaSOptics has always specialized in sales-led revenue models, financial operations, and financial automation. The two together create the best all-in-one solution in the market for high-growth SaaS companies.”

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Customers who piloted the technology have already reported positive outcomes and increased efficiency.

“The results that we have seen so far have been awesome. It’s literally like a dream come true,” said Kasey Powell, Controller for Fleetio. “Closing the books at the end of each month is what I’m most excited about thanks to the integrated platform. We’re going to be able to cut-down our time from days to literally hours.”

With more than 2,300 customers worldwide and $10 billion in customer annual recurring revenue managed, the Maxio brand will continue to drive innovation in the financial technology space, while providing customers with world-class support for all Chargify and SaaSOptics solutions.

“Giving companies complete visibility into and control over every aspect of their entire finances and operations is a game-changer,” continued Wootton. “Our unified technology will provide SaaS leaders the integrated solutions they need to run their businesses, capture new efficiencies, serve their customers more reliably and flexibly, and turn financial operations into a source of analytics and data that can unlock incredible growth opportunities.”

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