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MeritB2B Earns Positive Analyst Rating from Outsell, Inc.

Outsell, Inc. Notes That MeritB2B Continues Evolution as a Major B2B Marketing Force with True Influence Acquisition

MeritB2B, the leading provider of B2B data and performance marketing solutions, announced that Outsell, Inc. has given MeritB2B a positive analyst rating after its recent acquisition of True Influence. Outsell, Inc. praises the impressive evolution of MeritB2B into a full-funnel data-driven marketing solution. After a series of strategic acquisitions, Outsell, Inc. analysis finds that MeritB2B is now a serious data and analytics contender for major B2B marketers.

“Scooping up one of our 10 to Watch companies shows MeritB2B’s seriousness in bringing to market an integrated B2B data, platform, and services offering as it evolves into a B2B Martech solution provider,” notes Randy Giusto, VP and Lead Analyst – Media and Marketing Strategist, Outsell, Inc. “MeritB2B jumps the chasm further from being a data-influenced marketing activities outsourcer to becoming a full-funnel, data-driven marketing intelligence solution.”

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MeritB2B now provides B2B marketing leaders with a comprehensive offering including:

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  • B2B Data: One of the most comprehensive, rich, and privacy compliant B2B-focused databases available in the marketplace today
  • Intelligence and Analytics: Data and identity management, custom audience, and targeting
  • Customer Acquisition: Customer acquisition, engagement, retention, optimization, audience targeting, persona development
  • Marketing Technology: Database creation, data integration, hygiene services
  • Performance Marketing: Demand generation, lead development, ABM, digital marketing

With True Influence, MeritB2B has doubled the size of the company. According to Outsell, Inc., the deal “scratched multiple itches,” including giving MeritB2B more intent data, an identity graph, cloud platform, and broader services. MeritB2B now boasts a robust offering for B2B marketing leaders and has further growth plans that put the company on the map next to major enterprise contenders.

“With a leading B2B ABM SaaS solution including 80 million contacts and deep integrations with major players in the ecosystem, True Influence further builds out our full-funnel offering. From here, we’re continuing to grow through innovation from our combined data and technology teams” said Rob Sanchez, CEO at MeritB2B. “We’re thrilled to have Outsell, Inc. recognize our further evolution in the B2B marketing space.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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