Creating the first end-to-end programmatic ecosystem addressing the $84.6 Billion global programmatic advertising market
Mobiquity Technologies, a leader in mobile location data intelligence, announced it is merging privately held Advangelists into the publicly traded entity. Advangelists is a next generation technology platform for digital programmatic advertisers. The two companies will provide the first completely integrated end-to-end platform for programmatic media buying in the $84.6 Billion global programmatic advertising market.
Programmatic media buying is the use of automation in the buying, selling or fulfillment of digital display advertising. According to eMarketer, four out of every five digital display ad dollars in the US today transact via programmatic means. By 2020, the vast majority of U.S. digital display ad dollars (86.3 percent) will transact programmatically; two-thirds of which will go to mobile and other connected devices, not desktop.
Traditionally, advertising campaigns were built over time using behavior marketing and customer research. Through this merger, consumer’s behavior and trends can be measured to optimize campaigns in real-time using advanced AI and Machine Learning. Personalized ad messages can then be deployed by way of programmatic advertising through a single platform.
“While companies like The Trade Desk and AppNexus forged ground in the space, we found there were eﬃciencies to be created that both significantly enhance performance, while also reducing costs,” said Mobiquity Technologies CEO Dean Julia. “We spent several months working with the leadership at Advangelists, bringing in new business and integrating our capabilities. We’ve seen how eﬀective our partnership can be at growing significant market share.”
Brands, agencies, and publishers seeking to deploy programmatic media would often spend months, even years, building an advertising tech stack with capabilities that could develop strategic audiences, bid, buy and report on campaign performance, as well as monitor for fraud, capture viewable impressions, and provide full transparency into every dollar spent.
“In every instance, marketers would need to sacrifice one capability to exceed at another, never being able to achieve the full vision of a single integrated tech stack,” said Advangelists’ CEO Deep Katyal, an Ad Tech veteran who built the Advangelists platform. “Together with integrated location capabilities from Mobiquity, we are reducing the tech set-up time to mere days, automating execution and providing a transparent understanding of every dollar spent along the supply chain with a location informed feedback loop to drive better ROI for our clients.”
The Mobiquity-Advangelists ecosystem is improving operational eﬃciency for clients and providing precise measurement of in-store/in-location foot traﬃc, allowing advertisers with both digital and brick-n-mortar destinations full attribution of their media dollars.
“This merger represents a major milestone for Mobiquity’s many loyal shareholders,” said Thomas M. Arnost, Executive Chairman of Mobiquity Technologies, Inc. “The merger comes with a solid base of clients already successfully utilizing our next generation technology platform. These active client provide an excellent base from which to continue ramping up revenues in Q4 and well beyond. Our growth will be fueled by the continued explosive growth of the mobile ad tech industry, as well as our unique ability to grow our market share within the soon to be $100B+ programmatic advertising marketplace.”