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MoEngage Marketing Automation Platform Joins Global Giants in a Gartner Magic Quadrant for Mobile Marketing Platforms

The SaaS Startup is being recognized in the prestigious Gartner report for its AI-powered messaging, dynamic product messaging (DPM), and multi-channel journey design capabilities; mentioned alongside giant enterprise software firms like Salesforce (CRM), IBM (IBM), and Oracle (ORCL)

Bengaluru and San Francisco headquartered MoEngage Inc., a leader in the intelligent marketing cloud software space, has entered the league of global giants with its mobile marketing platform. Within 4 years of inception, MoEngage has joined the likes of Salesforce (CRM), IBM (IBM), and Oracle (ORCL) by disrupting the marketing automation industry with cutting-edge technologies such as AI, and Dynamic Product Messaging.

MoEngage is also the only Marketing Automation Platform from the APAC region to be recognized by Gartner in the Magic Quadrant for Mobile Marketing Platforms. This is a second such recognition for the startup after being named a Gartner “Cool Vendor” in 2017.

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Commenting on the development, Raviteja Dodda, CEO, MoEngage Inc, said, “We are happy to see back-to-back recognitions from Gartner, first as a ‘ Cool Vendor’ and now a place in the prestigious magic quadrant. With the product at the heart of the company, we continue to innovate and serve the increasingly complex customer engagement needs of our customers. The recognition validates the enterprise readiness of our platform, and is a reflection of the exceptional customer satisfaction we deliver.”

According to Gartner, mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint. MoEngage Intelligent Marketing Cloud today analyzes more than 30 billion mobile interactions every month, enabling consumer brands to drive user engagement and retention.

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Recently, MoEngage announced delivering more than 8 billion messages – nearly doubling its overall volume in the past year – growing annual recurring revenue 3X year-over-year for its marketing cloud software that allows marketers to learn about their customers and deliver real-time customer engagement. In the past one year, MoEngage has made giant strides in bringing its AI-driven and multichannel customer engagement platform to market, including:

  • Opening new offices in Jakarta and Berlin, in addition to the current offices in Bengaluru and San Francisco.
  • Growth in the Enterprise space, signing five of the Global Fortune 500 brands as customers such as Samsung, Deutsche Telekom, Hearst, Vodafone and Prudential.
  • Leading marketing automation platform in South-East Asia, working with the leaders across verticals like Travel, Retail, Media & Entertainment and Financial Services including Traveloka, Tokopedia, Viu, Matahari Mall, Tiket, Berrybenka, Salestock, Lelong.my, Fave Group and Kredivo.
  • Achieved five times growth from delivering 100 million push notifications in a day to 500 million per day.
  • Industry-first innovations like Dynamic Product Messaging, Push Amplification, Real-time Triggers and Sherpa AI powered Content Optimization.

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MoEngage’s addition to the prestigious league is in recognition of the platform’s AI-powered marketing, dynamic product messaging (DPM) which enables product recommendations, and multi-channel journey design capabilities. The company has also made advances in the area of virtual assistant integrations starting with Amazon Alexa. A dashboard assistant to send proactive recommendations to marketers, such as which users or segments to target based on loyalty or propensity to churn is also in the works.

Funded by Helion Partners, and Exfinity Ventures with backing from industry veterans such as Anand Chandrasekaran, MoEngage has established operations in 35 countries across multiple continents. The company has signed up Global Fortune 500 brands such as Samsung, Deutsche Telekom, Hearst, Vodafone, and Prudential. MoEngage has evolved as the leading marketing automation platform in South-East Asia, working with the leaders across verticals such as Travel, Retail, Media & Entertainment and Financial Services.

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